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An agricultural market information service (AMIS) in Bangladesh: evaluating a mobile phone based e-service in a rural context
Örebro University, Swedish Business School at Örebro University. (Informatics)ORCID iD: 0000-0002-7907-6037
Örebro University, Swedish Business School at Örebro University. (Informatik)ORCID iD: 0000-0002-3713-346X
2010 (English)In: Information Development, ISSN 0266-6669, E-ISSN 1741-6469, Vol. 26, no 4, p. 289-302Article in journal (Refereed) Published
Abstract [en]

The farmers' community in Bangladesh is one of the most deprived ones in terms of economy and access to social facilities. An agricultural market information service (AMIS) can be one of the important tools for reducing such social inequality by integrating the farmers with their markets more efficiently. Following the failure of a web-based AMIS initiated by the Government of Bangladesh and considering the wide availability of cellular networks, a mobile phone based AMIS was implemented on a pilot basis in some remote villages in Bangladesh. This paper evaluates the efficiency and effectiveness of this mobile service in terms of users, technology, process and facilitating conditions in a rural context. In general this is an interpretive case study as well as an evaluation research which is based on two small scale surveys and observations. Based on a literature review, a conceptual model is also applied for a systematic evaluation. Findings show that effectiveness of a rural e-service depends on the design and delivery of the service in accordance with the individual's information needs, adaptive technologies with easy accessibility within a given infrastructure, affordable services with a rational business model, adequate awareness and efficient communication with the respective community.

Place, publisher, year, edition, pages
2010. Vol. 26, no 4, p. 289-302
Keywords [en]
agricultural market information services, mobile phone services, rural information services, farmers' information services, Bangladesh
National Category
Information Systems Information Systems
Research subject
Informatics
Identifiers
URN: urn:nbn:se:oru:diva-12821DOI: 10.1177/0266666910385556ISI: 000284688300004Scopus ID: 2-s2.0-78649867204OAI: oai:DiVA.org:oru-12821DiVA, id: diva2:385255
Available from: 2011-01-11 Created: 2011-01-03 Last updated: 2018-01-12Bibliographically approved
In thesis
1. Creating opportunity by connecting the unconnected: mobile phone based agriculture market information service for farmers in Bangladesh
Open this publication in new window or tab >>Creating opportunity by connecting the unconnected: mobile phone based agriculture market information service for farmers in Bangladesh
2011 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis is framed within the research area of Information and Communication Technologies for Development (ICT4D), which is concerned with how ICT can make a difference to the lives of the poor. This study focuses primarily on mobile phones and how they can be used as part of an Agriculture Market Information Service (AMIS) in order to provide crucial information to farmers in Bangladesh. AMIS principally collect, manage and disseminate agricultural market prices and related information through various processes and media. These services are mainly used by farmers. The research question of how mobile phone-based AMIS can be designed and deployed in order to improve opportunities for farmers in Bangladesh is investigated through a design science research approach in four steps; understanding the scope and challenges related to AMIS in least developed countries; diagnosing the situational realities of farmers of Bangladesh; understanding the process of adopting mobile phones and investigating market information practices and preferences in a rural context; and finally designing and implementing a mobile phone based AMIS and evaluating the efficiency and effectiveness of it for the farmers of Bangladesh. In this thesis, development is viewed in terms of bringing about an in-crease in farmers’ capability set directed towards the utilization of resources for the purpose of production and trade. Information and knowledge are important drivers of development and poverty reduction: ICT can create new opportunities to expand the availability, exchange, and impact of information and knowledge. This thesis contributes to ICT4D research and practice through empirical findings, the design of an AMIS, test results, and the development of analytical tools. Its major contributions include an increased understanding of farmers’ attitudes and preferences towards the use of technology in general, and mobile phones in particular, and a broader understanding of ICT for human development in the context of poor rural regions.

Place, publisher, year, edition, pages
Örebro: Örebro universitet, 2011. p. 185
Series
Örebro Studies in Informatics ; 4
Keywords
ICT4D, agriculture market information service, design science research, mobile phones, farmers, technology acceptance, artifact design, Bangladesh, least developed countries
National Category
Information Systems
Research subject
Informatics
Identifiers
urn:nbn:se:oru:diva-17216 (URN)978-91-7668-822-9 (ISBN)
Public defence
2011-11-10, Hörsal Bio, Fakultetsgatan 1, Örebro, 13:15 (English)
Opponent
Supervisors
Projects
Informatics or ICT4D
Available from: 2011-09-12 Created: 2011-09-12 Last updated: 2018-01-12Bibliographically approved

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Islam, M. SirajulGrönlund, Åke

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