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Research in marketing and entrepreneurship: a retrospective viewpoint
Bradley University, Peoria IL, USA.
Örebro University, Swedish Business School at Örebro University. (PrIME RESEARCH)
2011 (English)In: Journal of Reserach in Marketing and Entrepreneurship, ISSN 1471-5201, Vol. 13, no 01, p. 8-17Article in journal (Refereed) Published
Abstract [en]

Abstract

Purpose – The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period.

Design/methodology/approach – The authors reflect upon the past and future of the marketing and entrepreneurship discipline.

Findings – There is an abundance of important research questions to fuel faculty and PhD student research for years to come.

Originality/value – This paper has value as a reflective piece which goes on to pose research questions of the future.

Keywords Marketing, Entrepreneurialism, Research, Journals Paper type Viewpoint

Introduction

The Journal of Research in Marketing and Entrepreneurship (JRME) was launched more than a decade ago by pioneers John Day and Paul Reynolds at the University of Huddersfield. In the meantime, Robert Schwartz and Vince Pascal devoted years of effort to the success of the journal as well. It is appropriate to note that if we apply small business failure/success statistics to this venture, it has clearly been a success. It has been successful in several ways. The sheer existence of a journal at the marketing/entrepreneurship interface has helped to legitimize this academic domain and it has supported young scholars who must show new knowledge in refereed publications – now the quality of our work has supported moving the journal to a highly reputable publisher. We suggest that there is an emerging historical parallel with the American Journal of Small Business which became Entrepreneurship Theory&Practice, now one of the two top journals in the field of entrepreneurship. JRME, with its new publisher and new editor, Jonathan Deacon, will build upon the shoulders of its founders. Gerry Hills was honored to write an “Inaugural Commentary” then and now, to share some retrospective thoughts after the passing of a decade. Looking to several observations made at that time.

The current issue and full text archive of this journal is available at www.emeraldinsight.com/1471-5201.htm

Place, publisher, year, edition, pages
Northampton: Emerald , 2011. Vol. 13, no 01, p. 8-17
Keywords [en]
Marketing; entrepreneurship; marketing and entrepreneurship
National Category
Social Sciences Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-20273DOI: 10.1108/14715201111147914OAI: oai:DiVA.org:oru-20273DiVA, id: diva2:452973
Available from: 2011-11-01 Created: 2011-10-31 Last updated: 2018-05-03Bibliographically approved

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Hultman, Claes M.

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf