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Hälsans framsida: En semiotisk omslagsanalys av MåBra och Hälsa & Fitness ur ett genusperspektiv
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to analyse how two modern magazines in Sweden visually produces the image of a healthy lifestyle for women through their covers, and also to identify which ideals, norms and stereotypes that are communicated. The study is based on a flexible semiotic method adapted to socialsemiotic concepts and the analysis is based on a theoretical framework that explains how images and words are constructed. In addition, a comparison of the results from each magazine is made to identify any similarities and differences between the magazines. The results of this study show two health magazines with seemingly different definitions of health and the associated lifestyle. Both of the magazines share production of health that is characterized by predominantly happy, slim women and routine advices about diet, fitness and beauty. But the ideals and the stereotyping tendencies differ and appear in different ways.

Place, publisher, year, edition, pages
2012. , p. 54
Keywords [en]
Gender theory, Semiotics, Lifestyle, Health, Magazines, Stereotypes, Ideal
National Category
Humanities
Identifiers
URN: urn:nbn:se:oru:diva-21323ISRN: ORU-HUS/MKV-GK-2012/0018--SEArchive number: ORU-HUS/MKV-GK-2012/0018--SEOAI: oai:DiVA.org:oru-21323DiVA, id: diva2:483794
Subject / course
Medie- och kommunikationsvetenskap
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2012-04-24 Created: 2012-01-25 Last updated: 2017-10-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf