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Den nya reklampausen: En innehållsanalys av produktplaceringen i Solsidan och Saltön
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

As more and more people avoid the classic commercial breaks through technical innovations like zapping or play-services advertisers have to turn to new marketing channels. TV-series have come to be one of these new channels which is why our main purpose of this essay is to examine in what extent and how product placement appears in two swedish TV-series. We will also investigate the frequency of connecting major characters to specific brands. The method used in this study is a quantitative content analysis of two complete TV-series. Our results show that the amount of product placement varies largely upon the context of airing. The show produced for the commercial channel TV4 included the majority of placements whilst the other show, aired on the public service channel SVT, barely contained any product placements at all.

Place, publisher, year, edition, pages
2012. , p. 49
Keywords [sv]
Produktplacering, Innehållsanalys, TV-serier, Varumärke, Svensk Television
National Category
Media Studies Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-21380ISRN: ORU-HUS/MKV-GK-2012/0022--SEArchive number: ORU-HUS/MKV-GK-2012/0022--SEOAI: oai:DiVA.org:oru-21380DiVA, id: diva2:484574
Subject / course
Medie- och kommunikationsvetenskap
Presentation
2012-01-12, Örebro, 11:29 (Swedish)
Uppsok
Humanities, Theology
Available from: 2012-04-24 Created: 2012-01-27 Last updated: 2017-10-17Bibliographically approved

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Schön, JoakimTunberg, Kristofer
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf