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Relationsproblematiken i en sekventiell försäkringstriad
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

 

Research question: Can the insurance company strengthen the relationship within the sequential triad?

 

Background: Insurance agreements and its complexity have contributed trade associations to hire insurance intermediates when signing a group insurance.

 

Purpose: The intentions of this study are to find solutions for the insurance company to strengthen the relationship within the triad. The study will also overlook the possibility to change the existing sequential triad connection with a triad with mutual dependence. The results of this study aims to be of importance for the insurance company, which they can apply in their situation.

 

Method: The study consists with a qualitative case study based on primary and secondary sources. The primary data was collected through interviews with four respondents, which include one insurance company, one insurance intermediate and two trade associations.

 

Results: The insurance company should avoid reaching for more direct contact with the trade association since it can be perceived as an attempt to overlook the insurance intermediate, which can damage the relationship. To strengthen it and enhance trust they should enlighten the trade association about the intermediates independence and also clarify for the insurance intermediate that they will advertise the insurance offer in the trade associations’ brand, and not try to steal any spotlight. The insurance company should also try and expand their already existing telemarketing channel, which assists the intermediate in insurance sales, in order to strengthen the relationship. 

Place, publisher, year, edition, pages
2011. , p. 50
Keywords [sv]
Relationer, engagemang, förtroende, kommunikation, kundnöjdhet, triader, relationsstyrka
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-21456ISRN: ORU-HHS/FEK-GK-2012/0022--SEOAI: oai:DiVA.org:oru-21456DiVA, id: diva2:488667
Presentation
2012-01-12, Bilbergska, Universitetet, Örebro, 08:29 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-03-05 Created: 2012-02-02 Last updated: 2017-10-17Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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