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”Det är att göra en god gärning utan att tänka på att det är en god gärning” – Nalle Puh: En studie av försäkringsbranschens CSR-kommunikation.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to investigate how Swedish insurance companies communicate corporal social responsibility (CSR). We used two methods for approaching the purpose. At first we approached a quantitative content analysis to investigate in which ways the companies communicated on their websites. In the second part of the study we used qualitative textual analysis to study two companies sustainable reports. The theoretical framework of the study is based on theories of CSR and how to communicate it. Scholars who set the base for this study is Grankvist who categorised CSR, L ́Etang ́s theories about it and Dawkins view on communication of the field. A keyresult from the study is that there is no common ways of communicate CSR on websites in Swedish insurance companies, even though similarities can be found. The study also showed that the companies focused on the social category of CSR.

Place, publisher, year, edition, pages
2013. , 64 p.
Keyword [sv]
Företagsansvar, Samhällsansvar, Hållbarhetsrapport, Kommunikation på hemsidor, Innehållsanalys, Textanalys, Försäkringsaktiebolag, CSR
National Category
Humanities
Identifiers
URN: urn:nbn:se:oru:diva-27137ISRN: ORU-HUS/MKV-GK-2013/0001--SEArchive number: ORU-HUS/MKV-GK-2013/0001--SEOAI: oai:DiVA.org:oru-27137DiVA: diva2:601635
Subject / course
Medie- och kommunikationsvetenskap
Uppsok
Humanities, Theology
Available from: 2013-01-31 Created: 2013-01-29 Last updated: 2013-01-31Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf