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Attitydproblem: Om attityduttryck och deras retoriska funktioner
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse. A three-step method of rhetorical criticism is proposed, where the rhetors display of attitudinal signs is analyzed according to form & meaning, the attitudinal gestalts they convey, and the rhetorical effects they have.

Place, publisher, year, edition, pages
2013. , 68 p.
Keyword [en]
Rhetorical criticism, Attitude, Actio, Elocutio, nonverbal communication, evaluative expressions
Keyword [sv]
Retorikanalys, Attityd, Actio, Elocutio, Ickeverbal kommunikation, Värderande uttryck
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:oru:diva-27505ISRN: ORU-HUS/RET-GK-2013/0001--SEArchive number: ORU-HUS/RET-GK-2013/0001--SEOAI: oai:DiVA.org:oru-27505DiVA: diva2:604451
Subject / course
Retorik
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2013-03-07 Created: 2013-02-11 Last updated: 2013-03-13Bibliographically approved

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Bruhn, Tommy
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf