oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Corporate social responsibility på webben: En empirisk studie av Nasdaq OMXS företagens kommunikation
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
2013 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In recent years the question about corporate responsibility has grown to be a hot topic among researchers, practitioners and the society. CSR is the concept that has evolved and become synonymous with an extended view of what constitutes the responsibility of corporations today. It is important for businesses to work with CSR-related issues, but in order to be seen as legitimate they also must be able to communicate these efforts to, and meet the demands of, their stakeholders. Although the way in which businesses should communicate their CSR-efforts has been targeted in a lot of papers, there seems to be a lack of studies, especially in Sweden, that focuses on how companies actually are communicating. The purpose of this paper is therefore to describe and analyze how Swedish companies communicate CSR on their websites in order to see how they are communicating their responsibility and how they utilize the Internet as a channel of communication. We conducted a content analysis on the websites of 30 of the companies listed on the large cap-list of the Nasdaq OMX Stockholm stock-exchange. In this way we were able to identify which CSR-subjects that is communicated, which stakeholders the companies are emphasizing and which functions for two-way communication that exists on the websites. The study draws four different conclusions, the first one being that the companies currently are communicating a broader sense of their responsibility. Secondly, a lot of companies fail to communicate all of the information that is included in the "triple bottom line". The third conclusion, which relates to and enhances the first one, is that the companies have an understanding of their responsibility to satisfy a variety of different stakeholders. Finally, the study also concludes that there is room for improvement in the way companies are using their websites to establish two-way communication with their stakeholders.

Place, publisher, year, edition, pages
2013.
Keywords [sv]
CSR, kommunikation, internet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-28668ISRN: ORU-HHS/FEK-AS-2013/0019--SEOAI: oai:DiVA.org:oru-28668DiVA, id: diva2:615623
Subject / course
Företagsekonomi
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-04-11 Created: 2013-04-11 Last updated: 2017-10-17Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
Örebro University School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 180 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf