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Business mating in stable and turbulent markets: does the configuration fit?
Örebro University, Örebro University School of Business. (PRIME Research)ORCID iD: 0000-0001-9964-7717
Örebro University, Örebro University School of Business. (PRIME Research)ORCID iD: 0000-0002-9517-1333
2011 (English)In: 2011 Global Business Conference: Conference Proceedings / [ed] Goran Vlašić, Jurica Pavičić, Zoran Wittine, Zagreb: Innovation Institute , 2011, p. 237-Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

We theorize that invention-centric novel firms (ICNF) have the greatest chance to mate with an incumbent business partner when their invention fit with leadership style and the state of the market situation. Two different configurations are proposed both leading to high chance for ICNFs to succeed in business mating: When there is no current dominant design in the market, ICNFs will be more thriving in business mating if they have entrepreneurial leadership and a radical invention. Conversely, where there is a current dominant design present ICNFs are most prosperous in business mating if leadership is conservative and the invention incremental. These two equifinal ways to business mating express the value of holistically investigating configurations including both firm-specific and market-specific conditions rather than study one condition at a time. This claim advances us past the market versus firm debate and elaborates a theory whence greater understanding of business mating is possible.

Place, publisher, year, edition, pages
Zagreb: Innovation Institute , 2011. p. 237-
Keywords [en]
Business Mating, Configurations, Invention, Leadership Style, Dominant Design
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-28727OAI: oai:DiVA.org:oru-28727DiVA, id: diva2:616501
Conference
Global Business Conference 2011, Sibenik, Croatia, September 21-24, 2011
Note

Best Paper Award

Available from: 2013-04-17 Created: 2013-04-17 Last updated: 2017-10-17Bibliographically approved
In thesis
1. On business relationships as Darwinian systems: an exploration into how Darwinian systems thinking can supportbusiness relationship research
Open this publication in new window or tab >>On business relationships as Darwinian systems: an exploration into how Darwinian systems thinking can supportbusiness relationship research
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The demarcation between different traditions in contemporary research on business relationships reflects theoretical and methodological difficulties in the conceptualization of the nature of business relationships and how such relationships evolve. To tackle these problems, this thesis explores the fruitfulness of regarding business relationships as Darwinian systems, which accentuates kinship between Darwinism and systems thinking, and elaborates a treatment of business relationship transmutation as an iterative dynamic process that does not take the existence of business relationships – or the sequence of developmental stages – for granted.

The thesis draws on findings in four essays as well as a stand-alone extended summary. These five parts complete the thesis. The discussion advances the idea that the tenets of systems thinking and of Generalized Darwinism are aligned and can provide a novel explanatory paradigm, although it takes marketing rigor to specify an emergent framework that conceptualizes the nature and evolution of business relationships. The concluding part elaborates the steps required for a more comprehensive Darwinian system theory of business relationships.

A main contribution of the thesis is the exploration of an emergent theoretical composite – new to marketing – that integrates systems thinking, Generalized Darwinism and established business relationship conjectures. The thesis asserts the importance of configurational fit; the interaction between variation-creation and selective preservation to form a full Darwinian story; and the meaning of a logical distinction between manifested characteristics and the underlying instructions directing the former. Furthermore, the firm–relationship–market system hierarchy outlined highlights the business relationship as an emergent organizational form at a level above that of the individual firm, stressing the importance of its dual nature and as an evolving system alike, thus endorsing research to tackle the central theoretical and methodological difficulties of business relationships’ nature and evolution.

Place, publisher, year, edition, pages
Örebro: Örebro universitet, 2013. p. 140
Series
Örebro Studies in Business - Dissertations ; 6
National Category
Economics and Business
Research subject
Business Studies
Identifiers
urn:nbn:se:oru:diva-28634 (URN)978-91-7668-927-1 (ISBN)
Public defence
2013-05-31, Hörsal T (teknikhuset), Örebro universitet, Fakultetsgatan 1, Örebro, 13:15 (Swedish)
Opponent
Supervisors
Projects
marketing, business relationships, systems thinking, philosophy of science, generalized darwinism, evolution
Available from: 2013-04-09 Created: 2013-04-09 Last updated: 2017-10-17Bibliographically approved

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Kask, JohanLinton, Gabriel

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