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VD:s ord i förändring: En studie om förändringar av VD:s ord i årsredovisningar före och efterfinanskrisen 2008
Örebro University, Orebro University School of Business, Örebro University, Sweden.
Örebro University, Orebro University School of Business, Örebro University, Sweden.
Örebro University, Orebro University School of Business, Örebro University, Sweden.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis. As for the theme of the future is different content in various periods. One clear difference between the years examined, is that the way to talk about confidence changed and that this increased after the crisis.

Place, publisher, year, edition, pages
2014. , 50 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-33548OAI: oai:DiVA.org:oru-33548DiVA: diva2:693108
Subject / course
Företagsekonomi
Supervisors
Examiners
Available from: 2014-02-19 Created: 2014-02-03 Last updated: 2014-02-19Bibliographically approved

Open Access in DiVA

fulltext(736 kB)203 downloads
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File name FULLTEXT02.pdfFile size 736 kBChecksum SHA-512
e2c998fc243de0102b7a616cb53f8d5956b1b141f2c916d9dc34cc01a93b7243d0d85789dbdef91ed2a87d7f0a9e074709d70b820439f7c460bc96910c145693
Type fulltextMimetype application/pdf

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Orebro University School of Business, Örebro University, Sweden
Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf