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Konsten att bli inbjuden till julbord istället för att få ett julkort: En studie om varumärkesbyggande hos B2B kunskapsföretag
Örebro University, Örebro University School of Business.
2014 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
The art of being invited to the Christmas buffet instead of getting a Christmas card : A study on branding in B2B knowledge firms (English)
Place, publisher, year, edition, pages
2014. , p. 66
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Business Administration
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URN: urn:nbn:se:oru:diva-34898OAI: oai:DiVA.org:oru-34898DiVA, id: diva2:714579
Subject / course
Företagsekonomi
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Available from: 2014-04-28 Created: 2014-04-28 Last updated: 2017-10-17Bibliographically approved

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  • apa
  • ieee
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  • en-GB
  • en-US
  • fi-FI
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