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Relationship strength and network form: An agent-based simulation of interaction in a business network
Örebro University, Örebro University School of Business.ORCID iD: 0000-0002-6646-9798
TNS Gallup Norway, PO Box 240, NO-0103 Oslo, Norway.
2014 (English)In: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 22, no 1, 15-27 p.Article in journal (Refereed) Published
Abstract [en]

Given an international business network with the same focal resource, the same source and markets, but exhibiting two different inter-related sub-networks with different internal organization, we study how these network forms affects interactions. The purpose is to compare and explain differences between the two network forms and the effects this have on dyadic international relationship development using a qualitative experimental methodology involving computerized simulations. We simulate various changes in quality variation of the focal resource as well as changing demand preferences of buyers to investigate the impact on relationship strength. From this we develop three scenarios.

Abstract [zh]

摘要

假定两个国际商业网络具有相同的重要资源、相同的来源和市场, 但表现出两种迥异的相互关联的子网络和不同的内部组织, 我们研究这些网络形式对相互作用产生怎样的影响。采用涉及计算机仿真的定性试验性方法, 目的是对比和解释两种网络形式之间的不同以及对国际关系发展所产生的双重影响。我们模拟重点资源的各种质变以及买方需求的变化, 调查对关系牢固程度的影响。从这个角度, 我们开发了三个方案。

Place, publisher, year, edition, pages
2014. Vol. 22, no 1, 15-27 p.
Keyword [en]
Network form; Relationship strength; International business relationships; Agent-based modeling; Case study; Fish industry
National Category
Economics and Business Business Administration Information Systems
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-36492DOI: 10.1016/j.ausmj.2013.12.004Scopus ID: 2-s2.0-84897662859OAI: oai:DiVA.org:oru-36492DiVA: diva2:745191
Available from: 2014-09-09 Created: 2014-09-09 Last updated: 2017-10-18Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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