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The local and the global in the visual design of a Chinese women's lifestyle magazine: a multimodal critical discourse approach
Sch Journalism Media & Cultural Studies, Cardiff Univ, Cardiff, UK.
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-3295-3602
2014 (English)In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 13, no 3, p. 287-301Article in journal (Refereed) Published
Abstract [en]

This article uses a multimodal critical discourse analytic approach to analyse how a Chinese women's magazine has changed visually over 17 years, partly through the gradual adoption of international branding design styles and partly through consumer product influences from Japan that are used to recontextualize core Chinese values and women's identities. The authors conclude that, like established international magazine brands, this title signifies freedom, but of a very different order to that found in those counterparts.

Place, publisher, year, edition, pages
2014. Vol. 13, no 3, p. 287-301
Keywords [en]
critical discourse analysis, global media, localization, multimodality, women’s magazines
National Category
Communication Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-38247DOI: 10.1177/1470357214530059ISI: 000342582500002Scopus ID: 2-s2.0-84907104220OAI: oai:DiVA.org:oru-38247DiVA, id: diva2:760051
Available from: 2014-11-03 Created: 2014-10-30 Last updated: 2018-09-06Bibliographically approved

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Machin, David

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  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
  • rtf