oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Competence integration in creative processes
Lund University, Lund, Sweden; University of Exeter Business School, Centre for Innovation and Service Research, United Kingdom.ORCID iD: 0000-0003-2632-6378
2013 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 42, no 1, 113-124 p.Article in journal (Refereed) Published
Abstract [en]

Research on creativity focuses extensively on it as a personal skill or discusses how an organization can contribute to a creative environment for its staff. Rather than referring to the organization as the environment, this paper concerns interorganizational and intraorganizational interaction between different creative individuals who together shape the creative process and output. Specifically, the paper focuses on the integration of new competences into present structures, thereby emphasizing competences in use in creative processes. Two case studies from the advertising sector illustrate the integration of competences obtained through interorganizational interaction and the hiring/development of staff. The paper concludes that the integration of new competence is path dependent. As a new competence is added, the creative process becomes increasingly complex and marked by representation rather than participation in creative processes. An overlap between competences is necessary if they are to add to the output. This paper contributes to research on creativity at interorganizational and intraorganizational levels through exploring differences between competences per se and competences in use in regard to the integration of competence in creative processes. It also contributes to research on advertising through its depiction of competence integration among advertising agencies.

Place, publisher, year, edition, pages
New York, USA: Elsevier, 2013. Vol. 42, no 1, 113-124 p.
Keyword [en]
Advertising agency, Competence, Creativity, Integration
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-38013DOI: 10.1016/j.indmarman.2012.11.009ISI: 000315840800013Scopus ID: 2-s2.0-84873570925OAI: oai:DiVA.org:oru-38013DiVA: diva2:760489
Available from: 2014-11-04 Created: 2014-10-23 Last updated: 2017-02-23Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Öberg, Christina
In the same journal
Industrial Marketing Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 260 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf