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Customer roles in innovations
Linköping University, Linköping, Sweden.ORCID iD: 0000-0003-2632-6378
2010 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The purpose of this paper is to discuss and classify the roles of customers in innovations. In literature on innovations, customers have been increasingly emphasised as a source for innovations and also in how they help developing ideas in their early phases. This paper exemplifies various customer roles in innovations through three case studies. These describe the customer as initiator, as co-producer and as central party for business development. Through using role theory to discuss customers in innovations, it becomes explicit how customers may act their traditional roles, add roles or transfer to new roles beyond the scope of being a customer. Furthermore, the paper shows that customer roles change during the innovation process, from added or transferred roles in early phases to more traditional ones i later phases of the innovation process.

Place, publisher, year, edition, pages
2010.
Keyword [en]
Innovation; customer; role; phase
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-37972OAI: oai:DiVA.org:oru-37972DiVA: diva2:760606
Conference
The XXI ISPIM Conference, June 6-9, 2010, Bilbao, Spain
Available from: 2014-11-04 Created: 2014-10-23 Last updated: 2017-10-17Bibliographically approved

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Öberg, Christina
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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