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Ridicule as a strategy for the recontextualization of the working class: a multimodal analysis of class-making on swedish reality television
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-1089-5819
2015 (English)In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 12, no 1, 20-38 p.Article in journal (Refereed) Published
Abstract [en]

This paper discusses the role of reality television in the ongoing transformation of Swedish workingclass discourse. This transformation is linked to a neoliberal political project and concerns a shifting relationship between discourses of exclusion and inclusion. The key argument is that working-class people are now portrayed through ‘a moral underclass discourse’ in which the working class is devalued and delegitimized, and given moral blame for their own structural situation. This discussion is based on a multimodal critical discourse analysis of participants who appear to be ‘ordinary’ working-class people in Ullared, a docu-soap that follows the goings-on at, and in the vicinity of a popular, rural low-cost outlet (called Gekås). Hence it puts participants’ consumption and consumer behaviour in the foreground, and these activities are ridiculed through a mode of production best described as the ‘middle-class gaze’. Ordinary participants are presented as flawed or pathological consumers and become signifiers of a morally flawed lifestyle.

Place, publisher, year, edition, pages
Routledge, 2015. Vol. 12, no 1, 20-38 p.
Keyword [en]
consumer society; consumption; critical discourse analysis; exclusion/inclusion; multimodal; neoliberalism; ordinary people; reality television; recontextualization; working class
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-39383DOI: 10.1080/17405904.2014.962067ISI: 000350301100002Scopus ID: 2-s2.0-84911392724OAI: oai:DiVA.org:oru-39383DiVA: diva2:769161
Projects
Vanliga människor på TV
Funder
Swedish Research Council, 2011-1708
Available from: 2014-12-05 Created: 2014-12-05 Last updated: 2015-04-08Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf