oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Cross-platform television: superliveness, metadiscourse and complex audience orientation in a sports journalism production on the web
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0001-8327-4231
2014 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 12, no 1, p. 11-27Article in journal (Refereed) Published
Abstract [en]

This article presents a close analysis of interactions in cross-media formats with a specific focus on how television ‘is done’ on the web by established sports broadcasters who are used to producing traditional sports television. It will be argued that the web platform promotes significantly altered audience-oriented behaviours compared to traditional television, and that the web ultimately both calls for and produces a new kind of sociability in relation to audiences. It will be proposed in the discussion that this new kind of sociability will have an increasing impact also on how traditional television ‘is done’. The article makes use of data from the sports genre that is normally associated with ‘lighter entertainment’. Therefore the results may not be immediately applicable to how other types of journalistic genres tackle the communicative challenges of new media. However, it will be argued that sports journalism may well be thought of as a frontrunner when it comes to adapting to increasingly ‘sociable’ communicative modes of address. The analysis of web interactions focuses around three overarching audience orientations that are promoted in the web context: superliveness, metadiscourse and complex audience orientation(s). Taken together, these orientations constitute ‘a new kind of sociability’.

Place, publisher, year, edition, pages
Intellect Ltd., 2014. Vol. 12, no 1, p. 11-27
Keywords [en]
audience, broadcasting, interaction, talk, superliveness, metadiscourse, web television
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-39436DOI: 10.1386/nl.12.1.11_1Scopus ID: 2-s2.0-84907173903OAI: oai:DiVA.org:oru-39436DiVA, id: diva2:769965
Projects
Post-televisionens praktiker
Funder
Riksbankens Jubileumsfond, P13-1106:1Available from: 2014-12-09 Created: 2014-12-09 Last updated: 2017-12-05Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Kroon Lundell, Åsa

Search in DiVA

By author/editor
Kroon Lundell, Åsa
By organisation
School of Humanities, Education and Social Sciences
In the same journal
Northern Lights
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 397 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf