This chapter deals with the challenge of ensuring and sustaining cultural competitiveness in a globalised world where control and management tend to be made at a distance. The authors illustrate this by arguing that family-run businesses have a special culture that makes them good at creating and taking part in innovative networks. Today this culture is however threatened. Implementation of technologies for controlling and governing at a distance destroy this special family-run business culture. As a solution to this problem the authors suggest that new technologies of communication have the potential to strengthen the ability to create innovative networks. New technologies of communication do this when they give rise to alternative forms of communication and thus complement management based on “controlling and acting at a distance”.