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Network strategising trajectories within a planned strategy process
Norwegian School of Management BI, Oslo, Norway.
Norwegian School of Management BI, Oslo, Norway. (CEROC, INTERORG)ORCID iD: 0000-0002-6646-9798
2009 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 38, no 6, p. 662-670Article in journal (Refereed) Published
Abstract [en]

This paper investigates how the effects of network connections are considered when strategists conduct a planned strategy process. The single case study underpinning the paper is based on qualitative data collected between June and December 2007, which relates to a seven-month strategising process conducted within a project group. The strategising activity was to consider how to develop the company's position by selecting one of several strategic options. The IMP Actors-Resources-Activities (ARA) model is used as a too] to analyse how the effects of network connections are considered within the process. The result is three overlapping network strategising trajectories' (actor, resource and activity). The dynamics of the trajectories is discussed using a matrix which illustrates how network effects are considered in terms of direct/indirect and isolated/relating. In sum, the paper contributes to the ongoing debates within IMP about strategy by bringing a dynamic process dimension to the study of network strategising. (C) 2009 Elsevier Inc. All rights reserved.

Place, publisher, year, edition, pages
2009. Vol. 38, no 6, p. 662-670
Keywords [en]
Network strategizing, ARA model, Strategy process, Trajectories, Industrial networks
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-40881DOI: 10.1016/j.indmarman.2009.05.012ISI: 000269966900012Scopus ID: 2-s2.0-68149156378OAI: oai:DiVA.org:oru-40881DiVA, id: diva2:779078
Conference
24th Annual Conference on Industrial Marketing and Purchasing (IMP), SEP 04-06, 2008, Uppsala, SWEDEN
Available from: 2015-01-12 Created: 2015-01-12 Last updated: 2017-12-05Bibliographically approved

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Prenkert, Frans

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf