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Entrepreneurial marketing: conceptual and empirical research opportunities
Bradley University, Peoria IL, USA.
Örebro University, Swedish Business School at Örebro University. (PrIME RESEARCH)
2013 (English)In: Entrepreneurship Research Journal, ISSN 2157-5665, E-ISSN 2157-5665, Vol. 3, no 4, p. 437-448Article in journal (Refereed) Published
Abstract [en]

During the last 25 years, Entrepreneurship has become a well-established discipline joining the long-established marketing discipline as two important cornerstones in Business Studies. The interface between these disciplines, the Marketing and Entrepreneurship Interface (M/E Interface), has been researched for 30 years and is now becoming an established research area with outlets in both marketing and entrepreneurship. In a meeting to formulate a research strategy for M/E, a number of M/E scholars discussed the past, present, and future of M/E research. One conclusion was labeled “the future is in the past”. Much of what has been discussed for two decades is still as valid as in earlier days. Trends in society have made the M/E research questions even more important to address today. The challenge for future researchers is to make better theoretical synthesis of previous thinking and empirical efforts.

Although there has been growth in the amount of M/E research, one fact has not changed. There are still numerous, exciting opportunities to create new knowledge at the M/E Interface. This article discusses the existing streams of research and potential opportunities for additional research. Research at the M/E Interface presents an opportunity for new scholars to be at the forefront of a new discipline.

Place, publisher, year, edition, pages
Walter de Gruyter, 2013. Vol. 3, no 4, p. 437-448
Keywords [en]
entrepreneurship, entrepreneurial marketing, marketing, research opportunities, M/E Interface
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-41486DOI: 10.1515/erj-2013-0064ISI: 000209406900002OAI: oai:DiVA.org:oru-41486DiVA, id: diva2:780511
Available from: 2015-01-14 Created: 2015-01-14 Last updated: 2018-05-22Bibliographically approved

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Hultman, Claes M.

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf