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Twitter and the “Almedalen Factor”: How to Analyze the Politics-PR-Journalism Interplay on the Web
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden. (Media & Journalism)
2015 (English)Conference paper, (Refereed)
Abstract [en]

The purpose is to present an analytical framework for examining cross-professional communication on Twitter from a power perspective. The idea is to facilitate the generation of knowledge about hybridized, cross-professional relations in the networked society and its consequences for democracy. For example, is it mainly a good or bad thing that politicians, PR practitioners and journalists interact openly on Twitter in front of their “audiences” (i.e. followers)? In this context, Twitter should be viewed both as a public sphere and community, which require two different ways of analyzing power and relations of power: • public sphere: the mutual exchange of ideas and/or ongoing debates about common concerns in society between politicians, PR practitioners and journalists, who, due to their different professional fields, remain a certain distance. Here, power relations should be studied in terms of their attempts to influence each other’s’ separate value-systems in wanted directions. • community: the establishment of social grouping and elite networking. Here, power involves the potential “joint language” among politicians, PR practitioners and journalists and what dominates the meaning-making, i.e. how certain terminologies, codes and ideas become preferred meaning while others become marginalized, as well as the potential exclusion of non-elite users from conversations. In the paper, various examples of cross-communication among Swedish politicians, journalists and PR practitioners will be presented and analyzed. The proposed analytical framework will be interpreted in relation to the Almedalen’s political week in Sweden, an annual summer event on the island of Gotland, which very much represents the offline version of the politics-PR-journalism interplay on Twitter.

Place, publisher, year, edition, pages
2015.
Keyword [en]
social media, Twitter, public sphere, community, Almedalen
National Category
Social Sciences Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-44911OAI: oai:DiVA.org:oru-44911DiVA: diva2:821471
Conference
CEECOM The Digital Media Challenge, University of Zagreb, 12-14 June, 2015
Projects
The Journalism-Politics-PR Interplay on Twitter: Hybridized, Cross-Professional Relations on the Web
Funder
Swedish Research Council, 2013-1498
Available from: 2015-06-15 Created: 2015-06-15 Last updated: 2015-07-24Bibliographically approved

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Berglez, Peter
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf