oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
HOW LISTS, BULLET POINTS AND TABLES RECONTEXTUALIZE SOCIAL PRACTICE: A multimodal study of management language in Swedish universities
Department of Culture and Learning, Sodertorn University, Huddinge, Sweden.
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-3295-3602
2015 (English)In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 12, no 4, 463-481 p.Article in journal (Refereed) Published
Abstract [en]

In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities are internally organized, managed, run and evaluated in terms of productivity and market-based principles? In this paper we analyse a chain of documents taken from a wider corpus of management documents in Swedish universities to show how this language recontextualizes the practices of teaching and research. Our focus is on the important role played by lists, bullet points and tables and how these are central to decoupling language from work processes and so legitimizing this marketized discourse. The affordances of these multimodal structures allow complex processes and social relations to be abstracted, fragmented and treated as things. They are also important in allowing documents to form a complex self-referential information infrastructure.

Place, publisher, year, edition, pages
2015. Vol. 12, no 4, 463-481 p.
Keyword [en]
manageralism, neoliberalism, critical discourse analysis, multimodality, affordance
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-45758DOI: 10.1080/17405904.2015.1039556ISI: 000359824000005Scopus ID: 2-s2.0-84939262329OAI: oai:DiVA.org:oru-45758DiVA: diva2:852402
Available from: 2015-09-09 Created: 2015-09-09 Last updated: 2017-10-17Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Machin, David
By organisation
School of Humanities, Education and Social Sciences
In the same journal
Critical Discourse Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 335 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf