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The Boss and Daddy’s Little Girl: A Critical Discourse Analysis of the Construction of Gender in Business Media
Örebro University, Örebro University School of Business. (CEROC)
2016 (English)In: European Group for Organizational Studies (EGOS): Conference Proceedings, 2016Conference paper, Published paper (Refereed)
Abstract [en]

Sweden is often considered as one of the most equal countries in the world, but not necessarily when it comes to the gender distribution among senior mangers. The aim of this study is to examine how gender is constructed in Swedish business media regarding senior managers in the private sector. The purpose is, from a critical perspective, to analyze the norms of gender in the society through identification of the media discourse in business media. We are theorizing and analyzing why the media discourse and gender is constructed the way it is, because in the end we want to make a change towards gender equality with reference to senior managers in the private sector. We can conclude that there is clearly a distinct difference in construction of gender in the business media. Here we show that the construction mediates an idea of the male as a more legitimate and natural leader than the female and contains an explicit establishment of gender, at least regarding the female leader. Another conclusion is that the media discourse and gender construction are clearly influenced by the arguments in gender and leadership theories and foremost by the theories of feminine leadership.

Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-47822OAI: oai:DiVA.org:oru-47822DiVA, id: diva2:898825
Conference
32nd EGOS Colloquium 2016, Organizing in the Shadow of Power, Naples, Italy, July 7-9, 2016
Available from: 2016-01-29 Created: 2016-01-29 Last updated: 2017-10-17Bibliographically approved

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Hansson, Magnus

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf