oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The ‘ordinary-ization’ of televised cooking expertise: A historical study of cooking instruction programmes on Swedish television
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-1089-5819
2016 (English)In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, 29-39 p.Article in journal (Refereed) Published
Abstract [en]

Taking a historical perspective (1982–2005) and using a multimodal discourse analysis, this paper explores the performance of ordinary expertise in Swedish cookery programmes. In particular it explores the changing forms of audience address in one particular format, called the novice format, which is crucial to understanding the history of Swedish cookery programmes. Typically this format involves two participants: a presenter who plays the role of a novice cook, posing questions about the ongoing preparation of dishes; and a chef who carries out the cooking, providing expert advice by responding to the questions asked. The analysis shows that over time the performance of expertise goes from taking the form of conversational coaching, to being enacted through small talk, to finally arising through the simulation of an interactional give-and-take between the expert and the viewers. When it comes to the ordinariness of ordinary expertise, this development is paradoxical. In the later series of programmes, when the chef appears more like an ordinary guy, the distance between the expert chef and the viewers is reduced. But at the same time the cooking is decoupled from routines associated with work and domestic chores, and in this sense is becoming less tied to everyday life and more escapist in character.

Place, publisher, year, edition, pages
Elsevier, 2016. Vol. 13, 29-39 p.
Keyword [en]
Ordinary expertise; Multimodal discourse analysis; Cooking instruction programmes; Communicative ethos; Parasocial interaction
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-48962DOI: 10.1016/j.dcm.2016.01.001ISI: 000386318700005Scopus ID: 2-s2.0-84958212628OAI: oai:DiVA.org:oru-48962DiVA: diva2:909149
Projects
Vanliga människor på TV
Funder
Swedish Research Council, 2011-1708
Available from: 2016-03-04 Created: 2016-03-04 Last updated: 2016-11-17Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Eriksson, Göran
By organisation
School of Humanities, Education and Social Sciences, Örebro University, Sweden
In the same journal
Discourse, Context & Media
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 327 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf