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A multimodal critical discourse analytical approach to university rebranding
Department of Culture and Communication, Södertörn University, Huddinge, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-3295-3602
2015 (English)In: Handbook of brand semiotics / [ed] George Rossolatos, Kassel University Press GmbH, 2015, 328-363 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Kassel University Press GmbH, 2015. 328-363 p.
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Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-51085ISBN: 978-3-7376-0042-2 (print)ISBN: 978-3-7376-0043-9 (e-book) (print)OAI: oai:DiVA.org:oru-51085DiVA: diva2:944273
Available from: 2016-06-29 Created: 2016-06-29 Last updated: 2016-12-16Bibliographically approved

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Machin, David
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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