oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Performance management discourse and the shift to an administrative logic of operation: a multimodal critical discourse analytical approach
School of Culture and Learning, Södertörn University, Huddinge, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-3295-3602
2016 (English)In: Text & Talk, ISSN 1860-7330, E-ISSN 1860-7349, Vol. 36, no 4, 445-467 p.Article in journal (Refereed) Published
Resource type
Text
Abstract [en]

This paper, using multimodal critical discourse analysis, explores a chain of performance management documents in a university which aim to meet the goal of increasing output and excellence. A system of performance management developed by Kaplan and Norton in the 1990s, which enables both tangible and also "intangible assets" such as "quality" and "excellence" to be monitored and measured, is now used fairly universally to structure the running of public institutions. Looking in detail at one case, we show that the result is an abstraction and de-contextualization of processes and agents, through a series of interlocking texts, lists and tables that follows an administrative, rather than task led, logic of operation. We show how the discourse is legitimized on the one hand by the very impenetrable nature of the resulting interlocking documents and by the Web of Science database on the other. We give reasons why the database itself is highly problematic and also show the abstract ways in which it is communicated and how it leads to research in all subject areas being codified and standardized in a "one-size-fits-all" way. This, we argue, serves the purposes of naturalizing and justifying notions of "quality," "excellence" and "value for money" that have been promoted in service of neoliberal politics.

Place, publisher, year, edition, pages
Berlin: De Gruyter Mouton , 2016. Vol. 36, no 4, 445-467 p.
Keyword [en]
multimodality, performance management, marketization, organizational studies, CDA
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-51449DOI: 10.1515/text-2016-0020ISI: 000378883600004Scopus ID: 2-s2.0-84976911430OAI: oai:DiVA.org:oru-51449DiVA: diva2:950186
Available from: 2016-07-28 Created: 2016-07-28 Last updated: 2016-07-28Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Machin, David
By organisation
School of Humanities, Education and Social Sciences, Örebro University, Sweden
In the same journal
Text & Talk
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 178 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf