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Trapped in conformity?: Translating reputation management into practice
UMB School of Economics and Business, Norwegian University of Life Sciences, Ås, Norway.
UNI Rokkan Center for Social Research, Bergen, Norway.
2014 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 30, no 2, 242-253 p.Article in journal (Refereed) Published
Abstract [en]

This study investigates the translation rules used by Norwegian hospitals to adapt reputation management to their context. Drawing on a linguistics-inspired approach to organizational translations developed by RÞvik (2007), the study identifies the application of three such rules, copying, omission, and addition. The study contributes to our understanding of organizational translations by pointing to their regularities, challenging the Scandinavian translation theory assumption that every translation leads to the emergence of new and unique local versions. The findings show that the hospitals intentionally remove from and add components to the reputation management idea in a strikingly similar way. In so finding, the study also challenges the assumption often put forward by branding and reputation textbooks that similarity implies being trapped in conformity.

Place, publisher, year, edition, pages
Elsevier, 2014. Vol. 30, no 2, 242-253 p.
Keyword [en]
Diffusion; Legitimacy; Organizational translations; Reputation management; Scandinavian institutionalism
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:oru:diva-52087DOI: 10.1016/j.scaman.2013.05.002ISI: 000336827600008ScopusID: 2-s2.0-84899928965OAI: oai:DiVA.org:oru-52087DiVA: diva2:967766
Available from: 2016-09-09 Created: 2016-09-09 Last updated: 2016-09-12Bibliographically approved

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Sataøen, Hogne L.
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