oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Trapped in conformity?: Translating reputation management into practice
UMB School of Economics and Business, Norwegian University of Life Sciences, Ås, Norway.
UNI Rokkan Center for Social Research, Bergen, Norway.
2014 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 30, no 2, 242-253 p.Article in journal (Refereed) Published
Abstract [en]

This study investigates the translation rules used by Norwegian hospitals to adapt reputation management to their context. Drawing on a linguistics-inspired approach to organizational translations developed by RÞvik (2007), the study identifies the application of three such rules, copying, omission, and addition. The study contributes to our understanding of organizational translations by pointing to their regularities, challenging the Scandinavian translation theory assumption that every translation leads to the emergence of new and unique local versions. The findings show that the hospitals intentionally remove from and add components to the reputation management idea in a strikingly similar way. In so finding, the study also challenges the assumption often put forward by branding and reputation textbooks that similarity implies being trapped in conformity.

Place, publisher, year, edition, pages
Elsevier, 2014. Vol. 30, no 2, 242-253 p.
Keyword [en]
Diffusion; Legitimacy; Organizational translations; Reputation management; Scandinavian institutionalism
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-52087DOI: 10.1016/j.scaman.2013.05.002ISI: 000336827600008Scopus ID: 2-s2.0-84899928965OAI: oai:DiVA.org:oru-52087DiVA: diva2:967766
Available from: 2016-09-09 Created: 2016-09-09 Last updated: 2017-10-17Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Sataøen, Hogne L.
In the same journal
Scandinavian Journal of Management
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 153 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf