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  • 1.
    Abalo, Ernesto
    Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap.
    Class as deviance: constructing the support for and opposition against Hugo Chávez2011Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    By applying the methods of Critical Discourse Analysis this paper aims to explore how ideology works within the discursive construction of class, in the representation of the supporters and opponents of the government of Hugo Chávez in Venezuela. News items from New York Times (US), El País (Uruguay) and Dagens Nyheter (Sweden) constitute the analyzed material. The paper argues that class-markers are important in the representation of government supporters, whom many times are constructed as belonging to the poorer sectors of society. Class is however less explicit in the representation of Chávez-opposition, which in fact is lead by elite groups. It is therefore argued that class in this context becomes a marker of deviance, which in turn works ideologically in legitimizing oppositional groups and disqualifying the support for Chávez’ government.

  • 2.
    Abalo, Ernesto
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Constructing democratic (de)legitimacy: Venezuela in foreign news discourse2013Ingår i: NordMedia Conference, 2013Konferensbidrag (Övrigt vetenskapligt)
  • 3.
    Abalo, Ernesto
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Constructing (Il)Legitimate Democracy: Populism and Power Concentration in Newspaper Discourse on Venezuela2014Ingår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, Vol. 12, nr 2, s. 802-821Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Despite scholarly consensus about the importance of the media for democracy, scant attention has been paid to what democracy means to journalistic discourse and how discourses on democracy are interrelated with legitimacy. The aim of this paper is to explore how (il)legitimate democracy is constructed in newspaper discourse. By using critical discourse analysis (CDA), this paper examines foreign news items about Venezuela, a country that under the presidency of Hugo Chávez has challenged the dominant global political and economic orders. The analysis section focuses on two discourses about the Venezuelan government: the constructions of populism  and power concentration, which serve to mark deviance from what is perceived as a legitimate democracy. This paper argues that a liberal perception of democracy constitutes a central framework for the construction of (il)legitimate democracy, which is revealed not least by news discourse’s focus on what is morally unacceptable political conduct according to liberal democratic norms. In this respect, the media discourse serves to denounce potential abuses of governmental power but fail to recognize democracy in the context of a social struggle against the effects of neoliberalism and capitalism. In this case, the news media is hegemonic in the Gramscian sense, because it provides a framework of democracy that remains within the dominant economic and political structures.

    Ladda ner fulltext (pdf)
    fulltext
  • 4.
    Abalo, Ernesto
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    First hegemony, then democracy: on ideology and the media discourse on the coup against Hugo Chávez2012Ingår i: OBS - Observatorio, ISSN 1646-5954, E-ISSN 1646-5954, Vol. 6, nr 3, s. 105-128Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study examines the media discourse on the 2002 coup d’état against the government of Hugo Chávez in Venezuela, with the aim of exploring how ideology in media discourse helps construct democracy in a Latin American political context. Critical discourse analysis is used to examine written pieces from Dagens Nyheter (Sweden), El País (Uruguay), and the New York Times (US). The study finds that the discourse on the overthrow and the events preceding it constructs the coup as a potential victory for democracy and as the definitive end of Chávez. However, after the failure of the coup and the reinstallation of Chávez one can perceive discursive renegotiations, such as the publishing of non-fundamental criticism of the overthrow. The study argues that the media discourse on the coup displays a highly relativistic attitude towards democracy, which serves the interests of the elite classes in Venezuela and of US hegemony in global politics. The article also argues that the flexibility of the discourse at hand shows the need for a detailed analysis of how ideology is (re)formed in media discourse.

  • 5.
    Abalo, Ernesto
    Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap.
    The construction of a ‘democratic transition’: the coup against Chávez in Swedish media2009Konferensbidrag (Övrigt vetenskapligt)
  • 6.
    Abalo, Ernesto
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    The slum-dwellers and the Latin American normal: the construction of chavistas and the Venezuelan opposition in foreign news discourse2012Konferensbidrag (Övrigt vetenskapligt)
  • 7.
    Abalo, Ernesto
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Through a Eurocentric lens: Difference and (de)legitimacy in foreign news discourse on Venezuela2013Ingår i: Ida Blom Conference, 2013Konferensbidrag (Övrigt vetenskapligt)
  • 8.
    Abalo, Ernesto
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Through a post-political gaze: on the ideological loading of democracy in the coverage of Chávez's Venezuela2015Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Rooted in ideology critique, this dissertation studies the construction of democracy in the coverage of Venezuela during the era of President Hugo Chávez. The aim of this endeavor is twofold. First, the dissertation aims to understand the relationship between ideology and the construction of democracy in journalism on foreign political phenomena. Second, it attempts to explore the ways in which the relationship between ideology and democracy in journalism serves to legitimize or delegitimize the struggle for social justice in nations in the global South vis-à-vis the political and economic fundamentals of global capitalism.

    The dissertation comprises three articles that study the construction of democracy in depictions of the Venezuelan political system and its key political actors. Article I studies the construction of (il)legitimate democracy in relation to the Venezuelan government, Article II explores the construction of difference between Chávez’s supporters and his opponents, and Article III studies the coverage of the coup d’état against Chávez in 2002. All three articles are methodologically rooted in critical discourse analysis and rely on materials from a sample of three elite newspapers: Dagens Nyheter (Sweden), El País (Uruguay), and the New York Times (US).

    Across the studies, there are four macro-strategies that in different ways serve to ideologically load the notion of democracy. Three of these strategies – the constructs of populism, of power concentration and of difference – serve to define political deviance and to (de)legitimize political actors in relation to democracy. The fourth macro-strategy, relativization, serves to justify actions that contradict established democratic principles but serve greater politico-ideological goals.

    (De)legitimation in relation to democracy corresponds with the closeness of a group of actors to the dominant political practices and values within global capitalism. Journalistic reporting thus follows a post-political gaze; it is generally in accordance with the political consensus that characterizes the post-Cold War era. Through this gaze, any challenge to the political tenets of global capitalism fails on democratic grounds.

    Delarbeten
    1. Constructing (Il)Legitimate Democracy: Populism and Power Concentration in Newspaper Discourse on Venezuela
    Öppna denna publikation i ny flik eller fönster >>Constructing (Il)Legitimate Democracy: Populism and Power Concentration in Newspaper Discourse on Venezuela
    2014 (Engelska)Ingår i: tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society / Unified Theory of Information Research Group, ISSN 1726-670X, Vol. 12, nr 2, s. 802-821Artikel i tidskrift (Refereegranskat) Published
    Abstract [en]

    Despite scholarly consensus about the importance of the media for democracy, scant attention has been paid to what democracy means to journalistic discourse and how discourses on democracy are interrelated with legitimacy. The aim of this paper is to explore how (il)legitimate democracy is constructed in newspaper discourse. By using critical discourse analysis (CDA), this paper examines foreign news items about Venezuela, a country that under the presidency of Hugo Chávez has challenged the dominant global political and economic orders. The analysis section focuses on two discourses about the Venezuelan government: the constructions of populism  and power concentration, which serve to mark deviance from what is perceived as a legitimate democracy. This paper argues that a liberal perception of democracy constitutes a central framework for the construction of (il)legitimate democracy, which is revealed not least by news discourse’s focus on what is morally unacceptable political conduct according to liberal democratic norms. In this respect, the media discourse serves to denounce potential abuses of governmental power but fail to recognize democracy in the context of a social struggle against the effects of neoliberalism and capitalism. In this case, the news media is hegemonic in the Gramscian sense, because it provides a framework of democracy that remains within the dominant economic and political structures.

    Nyckelord
    Democracy; Media; Journalism; Discourse; Ideology; Legitimacy; Liberalism; Foreign News, Venezuela, Hugo Chávez
    Nationell ämneskategori
    Medie- och kommunikationsvetenskap
    Forskningsämne
    Medie- och kommunikationsvetenskap
    Identifikatorer
    urn:nbn:se:oru:diva-39610 (URN)
    Tillgänglig från: 2014-12-11 Skapad: 2014-12-11 Senast uppdaterad: 2020-01-16Bibliografiskt granskad
    2. Through Eurocentric logics: The construction of difference in foreign news discourse on Venezuela
    Öppna denna publikation i ny flik eller fönster >>Through Eurocentric logics: The construction of difference in foreign news discourse on Venezuela
    2016 (Engelska)Ingår i: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, nr 1, s. 94-115Artikel i tidskrift (Refereegranskat) Published
    Abstract [en]

    This study aims to explore the construction of difference in foreign news discourse on culturally similar but politically different non-Western subjects. Applying critical discourse analysis (CDA) together with a critique of Eurocentrism, the study examines difference in newspaper constructions of government supporters and oppositional groups in Venezuela. Discursive differences are evident in the strategies used for constructing the two groups with regard to political rationality and violence. Government supporters are associated with social justice, Venezuela's poor, dogmatic behavior, and the use of political violence. The opposition, in contrast, is constructed as following a Western democratic rationale that stresses anti-authoritarianism. This group is primarily associated with victims of violence. While the opposition is conveyed as being compatible with Eurocentric values and practices, government supporters to great extent deviate from these norms. Such constructions serve to legitimize politico-ideological undercurrents of Eurocentrism, as the defense of liberalism.

    Ort, förlag, år, upplaga, sidor
    John Benjamins Publishing Company, 2016
    Nyckelord
    critical discourse analysis, difference, Eurocentrism, foreign news, ideology, legitimacy, media, postcolonialism, Venezuela
    Nationell ämneskategori
    Medie- och kommunikationsvetenskap
    Forskningsämne
    Medie- och kommunikationsvetenskap
    Identifikatorer
    urn:nbn:se:oru:diva-39875 (URN)10.1075/jlp.15.1.05aba (DOI)000375712400005 ()2-s2.0-84969706233 (Scopus ID)
    Tillgänglig från: 2014-12-17 Skapad: 2014-12-17 Senast uppdaterad: 2020-01-16Bibliografiskt granskad
    3. First hegemony, then democracy: on ideology and the media discourse on the coup against Hugo Chávez
    Öppna denna publikation i ny flik eller fönster >>First hegemony, then democracy: on ideology and the media discourse on the coup against Hugo Chávez
    2012 (Engelska)Ingår i: OBS - Observatorio, ISSN 1646-5954, E-ISSN 1646-5954, Vol. 6, nr 3, s. 105-128Artikel i tidskrift (Refereegranskat) Published
    Abstract [en]

    This study examines the media discourse on the 2002 coup d’état against the government of Hugo Chávez in Venezuela, with the aim of exploring how ideology in media discourse helps construct democracy in a Latin American political context. Critical discourse analysis is used to examine written pieces from Dagens Nyheter (Sweden), El País (Uruguay), and the New York Times (US). The study finds that the discourse on the overthrow and the events preceding it constructs the coup as a potential victory for democracy and as the definitive end of Chávez. However, after the failure of the coup and the reinstallation of Chávez one can perceive discursive renegotiations, such as the publishing of non-fundamental criticism of the overthrow. The study argues that the media discourse on the coup displays a highly relativistic attitude towards democracy, which serves the interests of the elite classes in Venezuela and of US hegemony in global politics. The article also argues that the flexibility of the discourse at hand shows the need for a detailed analysis of how ideology is (re)formed in media discourse.

    Ort, förlag, år, upplaga, sidor
    Obercom, 2012
    Nyckelord
    Critical discourse analysis, democracy, ideology, hegemony, news media, Hugo Chávez
    Nationell ämneskategori
    Medie- och kommunikationsvetenskap
    Forskningsämne
    Medie- och kommunikationsvetenskap
    Identifikatorer
    urn:nbn:se:oru:diva-25730 (URN)
    Tillgänglig från: 2012-09-06 Skapad: 2012-09-06 Senast uppdaterad: 2020-01-16Bibliografiskt granskad
    Ladda ner fulltext (pdf)
    Omslag
    Ladda ner fulltext (pdf)
    Through a post-political gaze
    Ladda ner (pdf)
    Spikblad
  • 9.
    Abalo, Ernesto
    School of Education and Communication, Jönköping University, Jönköping, Sweden.
    Through Eurocentric logics: The construction of difference in foreign news discourse on Venezuela2016Ingår i: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, nr 1, s. 94-115Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study aims to explore the construction of difference in foreign news discourse on culturally similar but politically different non-Western subjects. Applying critical discourse analysis (CDA) together with a critique of Eurocentrism, the study examines difference in newspaper constructions of government supporters and oppositional groups in Venezuela. Discursive differences are evident in the strategies used for constructing the two groups with regard to political rationality and violence. Government supporters are associated with social justice, Venezuela's poor, dogmatic behavior, and the use of political violence. The opposition, in contrast, is constructed as following a Western democratic rationale that stresses anti-authoritarianism. This group is primarily associated with victims of violence. While the opposition is conveyed as being compatible with Eurocentric values and practices, government supporters to great extent deviate from these norms. Such constructions serve to legitimize politico-ideological undercurrents of Eurocentrism, as the defense of liberalism.

  • 10. Abalo, Ernesto
    et al.
    Danielsson, Martin
    Högskolan i Halmstad.
    Förenaren och utestängaren: om mediesportkonsumtion och sportpreferenser2004Rapport (Övrigt vetenskapligt)
  • 11.
    Abalo, Ernesto
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Danielsson, Martin
    Johansson, Håkan
    Olsson, Tobias
    Emerging patterns in the era of e-governance: a study of users of 'Swedish public employment service' on internet2012Ingår i: Media in the swirl / [ed] Ravi K. Dhar, Pooja Rana, New Delhi: Pentagon Press , 2012, 1, s. 114-125Kapitel i bok, del av antologi (Övrigt vetenskapligt)
  • 12.
    Abdellah, Nadia
    et al.
    Örebro universitet, Humanistiska institutionen.
    Berglund, Josefin
    Örebro universitet, Humanistiska institutionen.
    En studie i rött: En socialsemiotisk analys av Socialdemokraternas valbroschyrer från 1960, 1985 och 20062008Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [sv]

    Syfte: Syftet är att undersöka hur Socialdemokraternas valbroschyrer har förändrats i sättet att presentera sig själva för potentiella väljare under de senaste 50 åren.

    Metod: Socialsemiotik

    Teorier: Uppsatsen tar avstamp utifrån teorier om förmoderna, moderna och postmoderna kampanjer samt amerikaniseringsteorier, men även hur trenderna enligt forskare ser ut i Sverige och andra europeiska länder.

    Huvudresultat: Undersökningen visar såväl likheter som skillnader mellan de analyserade åren. Reklamdiskursens växande inverkan på broschyrerna gör sig tydlig, vilket kan ses som en del i den växande kommersialiseringen av politiken. Tendenser till en amerikanisering kan skönjas men dessa är vaga. Uppdelningen av kampanjer som förmoderna, moderna och postmoderna anser vi vara diskutabla.

    Ladda ner fulltext (pdf)
    FULLTEXT01
  • 13.
    Abdelzadeh, Hewa
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Benca, Jasmin
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Orientalismens vindar blåser ännu: En kritisk diskursanalys av Dagens Nyheters och Aftonbladets nyhetsrapportering om Stockholm respektive Oslo- och Utøyadåden2013Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 14.
    Abrache, Cassandra
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis2019Självständigt arbete på avancerad nivå (yrkesexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The growth of social media has set demands on organizations to be online and interact with

    stakeholders, especially during a crisis. The public are no longer seen as passive receivers of

    marketing messages. Previous studies have shown that the need for information increases

    during a crisis. Social media can be a powerful tool if is used strategically. This case study

    looks deeper into Oxfam’s 2018 Haiti sexual exploitation scandal, as an attempt to understand

    how organizations communicate on social media during a crisis. By co-applying multimodal

    critical discourse analysis (MCDA) and the social-mediated crisis communication (SMCC)

    model, a broader understanding of how the crisis was handled can be developed. The data

    consists of four Instagram posts that will be analyzed, drawing upon four multimodal

    frameworks from Machin (2017): Iconography: the ‘hidden meanings’ of images; The meaning

    of color in visual design; The meaning of typography; and Representation of social actors in

    images. In order to obtain a broader picture of the strategies, key public and relationships, the

    components of the SMCC model will be identified and presented for this case. The result of

    this study shows that multiple response strategies have been used to communicate both tailored

    messages and unified organizational messages. It is apparent that Oxfam did not have a clear

    strategy and altered between apologizing, “blaming” individuals within the organization and

    distancing themselves from the crisis.

    Ladda ner fulltext (pdf)
    fulltext
  • 15.
    Abrache, Cassandra
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Keffel, Christine
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Storytelling- en kosmetisk gest eller reell delaktighet?: – En studie i användningen av strategiskt berättande hos två organisationersom arbetar för omställning.2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    I den här är fallstudien har vi valt att undersöka hur två organisationer som arbetar med klimatomställning använder storytelling. Den ena organisationen, EU, har drivit projektet Leader sedan 1990-talet, den andra är Svenska Naturskyddsföreningen som 2013 skapade en julkalender för sin hemsida. I studien undersöks sambandet mellan organisationernas bild av engagemang och berättelsernas struktur. Studien utgår från två teoretiska perspektiv Governmentality och narrativ teori. Sökningen av berättelserna har skett genom ett målstyrt urval och två kvalitativa metoder har tillämpats: text- och narrationsanalys.

    Ladda ner fulltext (pdf)
    fulltext
  • 16.
    Adenwala, Adil
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Mediatization of News: Analysis on Initial News Coverage of Osama Bin Laden's Death by Jang Group (one of the leading media moguls) of Pakistan.2012Självständigt arbete på avancerad nivå (masterexamen), 80 poäng / 120 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    Thesis final
  • 17.
    Adolfsson, Jessica
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Lindevall, Vilhelm
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Politiskt kvitter : En kvantitativ innehållsanalys av politisk kommunikation på Twitter 2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 18.
    Agendia, Aloysius
    Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap.
    Mass Media and corruption in Cameroon: A study of the press coverage of corruption in The Post and Eden2010Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 19.
    Ahl, Emma
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Dangerous, hidden and hunted: A multimodal critical discourse analysis of the representation of illegal immigrants in Sweden in the reporting of the terrorist attack in 2017.2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 20.
    Ahl, Emma
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Svenska helyllepappor på bästa sändningstid: En semiotisk studie av maskuliniteter i Solsidan2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This essay is about masculinity in the Swedish television series Solsidan. The study therefore is including a discussion about the Swedish gender equality context. To study Solsidan a semiotic tool was used. This was to see the underlying meanings of the representations in the three male characters Alex, Fredde and Ove. Raewyn Connells concept about a range of masculinities in a hierarchy including hegemony, subordination and complicity ones and how these can be seen in different levels, local, regional and global was included. The purpose of this essay is to examine how masculinity is represented in Solsidan, if there are hegemonic ones, and if these can be seen as equal.

    This study came to the result that the characters and their representations are in a somewhat identity crisis between primary two masculinities. One that is more traditional and one that is more modern and family oriented. These do both take the role as a hegemonic role at different levels. The modern and family oriented take a hegemonic role at a regional level since this is the ideal for men that the Swedish politics admire. At a local level thus, there is other more traditional roles that take a hegemonic functioning. The program can be seen as it problematizes that the characters are in these two kinds of masculinities, and also I question if the Swedish state lifts Sweden as a country with men that are equal, but at the local level you can see that this might not always be the case.

  • 21.
    Ahlberg, Johan
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Ljungquist, Johan
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Sámis as Contemporary Individuals, Spectacles and Lurking Predators: A critical discourse analysis of Sámi depictions in the tv series Midnight Sun2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This bachelor thesis examines how the Swedish-French television series Midnight Sun portrays its Sámi characters. The series sparked a lot of debate following its airing due to some of the characterisations. Due to the history of racism that Sámis have faced and continue to face, it is important to analyse contemporary depictions in order to identify how racist preconceptions are being reproduced. The study aims to problematise the connotations of colonialist discourse and processes of othering and mystification that the Sámi characters are subjected to, while also examining whether the depictions play into established Sámi stereotypes.

    Based in previous research of indigenous representations in dominant media and the theories of postcolonialism and Encoding/Decoding, the study employs a critical discourse analysis to examine the discursive messages that are embedded in the characterisations. As source material for the analysis, the series Midnight Sun was used in its entirety. Character traits, actions and narrative arcs of the Sámi characters provide the analysis’ foundation, which are then situated in historical and contemporary Sámi struggles and a postcolonial framework in order to discuss how the viewer is led to understand the character as a result of decoding. The study shows that the characterisations have clearly subverted the traditional stereotypical images associated with Sámis. Furthermore, the series explicitly depicts the racism that Sámis face in their everyday lives. The series serves as a reflection that the discussion and

    understanding of Sámi life and culture is changing. However, despite the series’ conscious attempts to nuance the Sámi image, it ultimately falls into a number of discursive pitfalls. Several Sámi characters are othered, depicted as social deviants or mystical remnants of a lost culture. Implicit binary structures of “us” and “them” can also be inferred in the traits of the Sámi and non-Sámi characters. The series echoes colonial discourses in which the dominant society is presented as a more sophisticated counterpart. This study, in conjunction with the ongoing shift in public perception, can hopefully lead to further study of Sámi representations and their discursive nature.

  • 22.
    Ahlblom, Malena
    Örebro universitet, Humanistiska institutionen.
    If it Bleeds it Leads: An interview study and a discourse analysis of crime reporting in South African Radio2008Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
    Abstract [en]

    The primary purpose of this thesis was to examine, by in depth-interviews, how reporters and news editors in four regional radio stations in South Africa perceive themselves to carry out the role as a credible news source in terms of crime reporting. In addition, the thesis had two secondary purposes. One purpose was to examine, by a discourse analysis, how online news are constructed discursively. Also, one purpose was to examine the relationship between the radio and the police. Finally, the study examined how perceptions on crime reporting differed from commercial radio stations to community radio stations. The aim was to reveal radio’s potential to practice journalistic ideals in a developing democracy where media in the context of freedom of expression is relatively new.

    The theoretical framework in the thesis focused on media and democracy development in emerging democracies in general and in South Africa, in particular. Theories of journalistic ideals were used to investigate the values that media proclaim to follow in their daily work. Also, theories of crime reporting and news criteria were explored to stress the external and internal variables that influence the agenda of crime reporting.

    Results show that as crime is so common in South Africa crime is no longer considered as news. Also, crime is not a criterion in itself but has to meet other criteria as well such as a certain level of drama and violence. As a result, the radio stations in this study prioritize crimes that are violent and sensationalistic. Furthermore, the information on crime comes from several sources but the reporters in this study tend to perceive the information from the police spokesperson as most reliable and valid. In addition, the discourse analysis confirms this result as six of eight articles origin from the police. The results further showed that there are no differences between the community radio stations and the commercial radio stations in terms of how they approach crime. However, the discourse analysis shows that the commercial radio stations more often used the police as the main source in their articles. Still, it is the focus of the radio station that determines the differences. Also, it is the journalistic rules and the traditional perception of how news should be constructed discursively that determine the design of news. Moreover, the reporters in this study have not experienced pressure from external sources while covering a story. In addition, it is unusual that the respondents experience risks in their job and the radio reporters claims to be unaffected by external pressure. The relationship between the police and the reporters is perceived to be good.

    Conclusively, the radio stations in this study do not counteract to the divided society in South Africa as they are emphasizing some crimes more than others which strengthens the perception of who commits the crime, who the victims are and what crimes that should be perceived as more important. As the radio stations have a heavy coverage of crime in their news bulletins crime has become a normalization which can reinforce a fear among the public. Also, the reporters believe that they are not reflecting everyone’s reality. As a result, the discursive sphere is slowly fading as commercial interest determines the news agenda.

  • 23.
    Ahlbom, Ivan
    et al.
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Borojevic, Dario
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Ohlsson Holmberg, Josef
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Dark patterns och persuasive design. Hur påverkar de UX-designers arbete och etiska ställningstaganden?2020Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 24.
    Ahlgren, Per
    et al.
    Stockholms universitet, Universitetsbiblioteket.
    Hinders, Johan
    Stockholms universitet, Universitetsbiblioteket.
    Lindelöw, Camilla
    Stockholms universitet, Universitetsbiblioteket.
    Parmhed, Sara
    Stockholms universitet, Universitetsbiblioteket.
    Swedberg, Per
    Stockholms universitet, Universitetsbiblioteket.
    Research collaboration between Stockholm University and other Swedish academic institutions: a bibliometric study to support decisions on library collaborationIngår i: Qualitative and Quantitative Methods in Libraries, QQML, ISSN 2241-1925, E-ISSN 2241-1925Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Academic libraries collaborate in several ways. For instance, collaboration can concern standards for indexing and statistics, technical solutions or collection development. A question that a given academic library might ask is with which other academic libraries the library should principally collaborate. In this study, we show how bibliometric methods can be used to generate information that can support decision making with regard to the question at stake. We evaluate the amount of research collaboration between Stockholm University and other Swedish academic institutions across five publishing years, and for the whole considered time period, where research collaboration is operationalized as co-publishing. A dataset of publications obtained from Web of Science, where each publication has at least one Stockholm University address, is used in the study. Co-publishing rates, non-fractionalized and fractionalized, across the publishing years and for the whole for period, for Stockholm University and other Swedish academic institutions, are reported. Further, parts of the outcome of the study are visualized in terms of co-publishing networks.

  • 25.
    Ahlgren Törmoen, Ronja
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Brandt, Vanda
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Ät dig lycklig!: En kritisk diskursanalys av kostrådgivning i tre hälsomagasin2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Healthy eating has become an important subject in society, particularly in the media. Food has always been a complex area but in recent years it has become even more distinct. Based on a critical discourse analysis, the purpose of this study is to examine and disclose what discourses that appear in articles regarding dietary counselling in three swedish health magazines, ToppHälsa, MåBra and Womens Health & Wellness. Analyzing three articles in each magazine we identified several discourses. The most prominent is the discourse about wellbeing. The majority of the articles reproduce this discourse by associating healthy eating with wellbeing. As the research field is limited, this study contributes with findings in a area that still needs further research.

    Ladda ner fulltext (pdf)
    fulltext
  • 26.
    Ahlin, Petra
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Johanson, Jennie
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    En stor stark mjukis: - en studie om representation av maskulinitet i svensk ölreklam2014Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 27. Ahlquist, Martin
    et al.
    Borglund, Tommy
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Medierna och etiken: ansvar i ett nytt medielandskap2017 (uppl. 1)Bok (Övrigt vetenskapligt)
  • 28.
    Ahlroth, Rebecca
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Beslagic, Jasmina
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Genus i livsstilsmagasin – bevarande eller brytande av könsstereotyper? -En semiotisk analys av svenska livsstilsmagasins visuella framställning av genus2020Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    In the current media landscape, visual content is an influential and contributing part in the shaping of societal attitudes, conceptions and norms about gender. The main purpose of this qualitative study is thus to research how gender is visually displayed on the cover pages of two Swedish lifestyle magazines. Moreover, the aim is to investigate how the magazines visual portrayal of gender maintains, or challenges, traditional stereotypes about masculinity and femininity. The analysis is mainly based on Goffman’s theory of Gender Advertisements. Through a visual semiotic analysis, this study examines the cover models physical attributes, along with other semiotic resources such as setting, color and camera angle. From the overall results of the analysis, the conclusion drawn is that both men and women are depicted mostly in line with traditional gender stereotypes, with only small amounts of challenging characteristics made visible.

    Ladda ner fulltext (pdf)
    fulltext
  • 29.
    Ahmedov, Rahmatillo
    Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap.
    The Social and Ideological Characteristics of Racism and Xenophobia in the Popular Russian Online Newspapers2010Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 30.
    Ahmetović, Emma
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Sejfić, Merri
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Kändisar och politik påInstagram -En multimodal analys av svenska kändisars politiskakommunikation under valrörelsen 20182019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 31.
    Ahreborg, Emma
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Oscarsson, Hanna
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Träning och kroppspositivism motiverar på sociala medier -En kvantitativ studie om vilka behov som uppfylls av att följa träningsinfluencers och kroppspositivister på sociala medier2020Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 32.
    Aitaki, Georgia
    Department of Journalis, Media and Communication, University of Gothenburg, Gothenburg, Sweden.
    All good people have debts: Framing the Greek crisis in television fiction2018Ingår i: Crisis and the media: narratives of crisis across cultural settings and media genres / [ed] Marianna Patrona, Amsterdam: John Benjamins Publishing Company, 2018, s. 107-126Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    Building on the notion of the Greek crisis as a discursive event and revisiting theories about the sociocultural role of television fiction, this chapter introduces the latter as a framing mechanism through which events of the social world are defined and assessed. By uncovering the dominant interpretative frames underlying the story, setting, characters and plot of the popular Greek television comedy Piso Sto Spiti (MEGA channel, 2011–2013), this analysis illustrates television fiction’s contribution to the construction of the root causes of the crisis as tied to the cultural traits of Greeks, the impossibility of change and the futility of an alternative, left-wing consideration of the crisis, as well as an attempt to morally assess the situation at hand.

  • 33.
    Aitaki, Georgia
    Department of Journalis, Media and Communication, University of Gothenburg, Gothenburg, Sweden.
    Domesticating pathogenies, evaluating change: the Eurozone crisis as a ‘hot moment’ in Greek television fiction2018Ingår i: Media, culture & society, ISSN 0163-4437, Vol. 40, nr 7, s. 957-972Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article investigates how the Eurozone crisis is thematically negotiated in a popular Greek television comedy. Inspired by the increasing interest in the ideological role of news media during the Eurozone crisis of the late 2000s, it turns the spotlight on the sphere of entertainment in an attempt to address the importance of fictional mediations and meaning-making processes. To that end, it proposes an understanding of television fiction as an accommodator and shaper of ‘hot moments’, instigating processes of self-assessment and evaluation of change. More specifically, the study examines the ways in which the family comedy Piso sto Spiti (MEGA Channel, 2011–2013) provides culturally based understandings of the Eurozone crisis by depicting it as associated with inherent flaws of the modern Greek and by assessing the possibility of change through a juxtaposition with national ‘others’. At the same time, it identifies ways that ideology leaks from television fiction in its interaction with other media discourses simultaneously circulating within a society.

  • 34.
    Aitaki, Georgia
    Department of Journalis, Media and Communication, University of Gothenburg, Gothenburg, Sweden.
    Laughing with / at the national self: Greek television satire and the politics of self-disparagement2017Ingår i: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 29, nr 1, s. 68-82Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study engages with the cultural consequences of the self-disparaging politics of television satire. It focuses on an emblematic program of Greek television fiction, Oi Afthairetoi (MEGA channel, 1989–1991) and the ways it both constructs and ridicules a particular version of the Greek self, the “Neoellinas”. By proposing a wider understanding of the political side-effects of television satire, which have so far been mainly addressed within the study of political satire, it turns the attention toward the role of satirical discourse in a public’s view on its national self in times of change or transition. More specifically, while it recognizes the contradictory impact that satire can have on society, it applies the concept of “satiric misfire” as a means to understand satirical endeavors which reinforce rather than counter the problematics they set out to fight against in the first place.

  • 35.
    Akhtar, Sajid
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    War on Afghanistan in the Eyes of the American New York Times and the Pakistani Jang2013Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 36.
    Alander, Emma
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Påven Franciskus  - döpt i den sekulära döpfunten?: En kritisk diskursanalys av den svenska nyhetspressens representation av påven Franciskus och gynnandet av en sekulär diskurs2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 37.
    Albertson, Filip
    et al.
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Reineborg, Jacob
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Loord, Martin
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Implementationen av Skolverkets digitaliseringsstrategi: Vilka faktorer påverkar en lärares interaktion med digitala verktyg i undervisningen2020Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 38.
    Albinsson, Anna
    et al.
    Örebro universitet, Humanistiska institutionen.
    Nilsson, Sanna
    Örebro universitet, Humanistiska institutionen.
    Volvo C30: en retorisk text- och bildanalys av webbsidor2007Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
  • 39.
    Aldadah, Yasmin
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    CDA analysis of Jerusalem Conflict in BBC and AJE2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This research aims at finding how BBC and AJE media represented the Israeli-Palestinian conflict. The study examines the news website, which reported the recent escalation of Jerusalem conflict in December 2017, where US President Trump have recognized Jerusalem as Israeli capital, and declared to move the US embassy from Tel-Aviv to Jerusalem.

    The study uses qualitative research, where it investigated the impact of ideology on media discourse by means of critical discourse analysis (DHA, Topoi, and Social actor’s representation). CDA was carried out for a sample of 8 news articles published on the websites of two networks: the British Broadcasting Corporation World news "BBCWN" and the Middle Eastern Qatari owned "Al Jazeera English". The articles were chosen within the month of December 2017.

    Articles were analyzed by means of the two-level analysis method, including the thematic and in-depth analysis. On the first, entry-level analysis, I focus on contents of texts and outline the discourse topics. While in the second phase I analyze the means of discursive strategies and the representation of social actors utilized throughout the text.

    The thematic analysis revealed that, both BBC and AJE have covered the incident similarly in general look. However, in-depth analysis showed that each network had portrayed the images of Israelis and Palestinians differently. On contrast of AJE, BBC tends to perceive Palestinians as a threat and the Israeli one as victims of the Palestinian violation. Moreover, the analysis revealed that each network had different ideologies and aims. The study concludes that AJE articles was biased pro-Palestinians, while BBC articles was biased pro-Israelis.

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  • 40.
    Aldell, Mikael
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Rashed, Tara
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Välkommen till Drömmarnas land: En Multimodal Kritisk Diskursanalys om Gunilla Persson i Svenska Hollywoodfruar från ett klassperspektiv.2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 41.
    Alexopoulou, Sofia
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    ‘Beneath This Mask There is More Than Flesh, Beneath This Mask There is an Idea’: Anonymous as the (Super)heroes of the Internet?2019Ingår i: International Journal for the Semiotics of Law, ISSN 0952-8059, E-ISSN 1572-8722, s. 1-28Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Who is Anonymous? What is the group’s connection with hacktivism? Can we speak of an Internet group consisting of new ‘e-Robin Hoods’? Do modern heroes still exist as a source of inspiration? The answers to these questions are not unproblematic. Many would say that the group Anonymous falls into the contemporary hero category. If so, its members, Anons, could be deemed ‘reincarnations’ of the mythical Robin Hood but in digital form, since they tackle corruption, repression, and injustice, as he did. Others will disagree with this view. The only safe statement is that Anonymous constitutes a global, Internet-based social movement of mostly young and dissatisfied people who have decided to follow their own strategy to oppose established global governance and order. This paper sheds light on the latest hacking activity of Anonymous against several governmental websites in Greece. According to Anonymous, it sought to protect/defend Greek citizens suffering because of the financial crisis and to teach a ‘strong lesson’ to the elected politicians in office. Drawing on material from videos (uploaded on YouTube), online articles from Greek newspapers, and a few online articles from international media outlets, we attempt to understand whether Anonymous follows the long tradition of Robin Hood by acting as a heroic figure/icon. This paper contributes to the semiotics of hacktivism, but also to the further investigation of the identity of Anonymous as comprising ‘new Robin-Hoods’ based on its staged identity and actions.

  • 42.
    Alfredsson, Therese
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Erlandsson, Amanda
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    "VIKTIG INFORMATION TILL SVERIGES INVÅNARE" -En kvalitativ innehållsanalys av Myndigheten för samhällsskydd och beredskaps broschyr "Om krisen eller kriget kommer"2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    With changes in the outside world and that we are constantly faced with potential risks, the effectiveness of risk communication has become a decisive factor. The purpose of this study is to investigate how the Swedish Civil Protection and Preparedness Authority (MSB) has adopted principles for effective risk communication and how they have designed their communication to best prepare citizens for potential crisis. The study also aims to examine how the communication features an image of the nation and how roles in society during a crisis are represented. To achieve this purpose, a normative and critical multimodal method has been applied to MSB:s risk communication in the form of the brochure "If crisis or war comes". The result of the study has shown that MSB largely adopts the principles of effective risk communication, but some parts of the brochure can be viewed as fairly misleading and have underlying ideas that may lead to undesired effects. The image of the nation in the brochure is produced as rational by describing the authorities and citizens as reasonably and active, which in some ways can be useful in gaining trust from the recipient but can also contradict in getting the people to act.

    Ladda ner fulltext (pdf)
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  • 43.
    Al-Haydar, Sattar
    Örebro universitet, Handelshögskolan vid Örebro universitet.
    Time concept and software production in a cross-cultural team: a structurational analysis2009Konferensbidrag (Refereegranskat)
  • 44.
    Al-Haydar, Sattar
    et al.
    Örebro universitet, Institutionen för ekonomi, statistik och informatik.
    Karlsson, Fredrik
    Örebro universitet, Institutionen för ekonomi, statistik och informatik.
    Cultural aspects in global systems development: an analytical tool2007Konferensbidrag (Refereegranskat)
  • 45.
    Ali, Mariam
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Johansson, Emelie
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Vad är en framgångsrik kampanj?: En studie av branschens syn på PR- och reklamkampanjers effekter2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 46.
    Alioshina, Evelina
    Örebro universitet, Humanistiska institutionen.
    Den traditionella kvinnan vs den moderna kvinnan: - en semiotisk analys av TV serien Sex And The City2008Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
  • 47.
    Aljazairi, Sena
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    ROBOT JOURNALISM:: THREAT OR AN OPPORTUNITY2016Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 48.
    Allansson, Linda
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    A quest to unravel the secrets of gender inclusive game design: A qualitative study on the design process of female protagonists2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    fulltext
  • 49.
    Almberger, Jessica
    et al.
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    Svanborg, Victoria
    Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap.
    “Låt bäste man kn*lla först”: en receptionsanalys av några unga mäns uppfattningar om maskulinitet i Paradise Hotel2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This reception study intends to examine how masculinity is constructed in Paradise Hotel and how two groups of male high school students perceive and experience the TV-show and its construction of masculinity. Analysis of the material is divided into two parts. First, a descriptive and a multimodal analysis of an episode of Paradise Hotel where the result will be analyzed with a theoretical framework of masculinity research and masculinity theory.Second, an audience analysis based on a multidimensional model will be used to analyze the informants’ perceptions and experiences of the TV-program. The result shows that Paradise Hotel produces a traditional hegemonic masculinity and that it is commonly occurring in the informants’ everyday lives. This study also shows that the informants who study social science disassociates with said social structures and have an understanding of gender, while the informants who study construction considers masculinity to appertain to ones sex.

  • 50.
    Alneberg, Josefin
    Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap.
    Etik och strategiska bloggar: När bloggen blir PR-verktyg2010Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Denna uppsats tar sin utgångspunkt i PR-världens anammande av bloggar. För denna studie undersöks bloggar som använts i PR- och marknadsföringssyfte där bloggens verkliga avsändare inte varit känd för majoriteten av bloggens läsare. Två specifika bloggar har valts ut för denna studie, bloggen Black Ascot som syftade till att skapa uppmärksamhet kring Malmö Opera samt bloggen Stefan The Swopper som var en del i en kampanj för Posten. Syftet med uppsatsen är att undersöka och därigenom ge kunskap om hur bloggar används och utformas i PR- och kampanjverksamhet. Därmed är syftet också att undersöka vilka de strategiska tankegångarna bakom de för uppsatsen utvalda bloggarna varit samt hur dessa bloggar kan anses vara förenliga med gängse PR-etik. Studien utgår från följande tre frågeställningar:

     

    • Hur har de PR-präglade bloggarna och dess innehåll utformats i förhållande till dess syften?
    • I vilken grad kan användning av bloggar inom PR och marknadsföring medföra några etiska problem?
    • Vilken betydelse har bloggarnas dialogiska funktioner i relation till etiska aspekter?

     

    Studiens tillvägagångssätt består av att bloggarna i fråga har analyserats med hjälp av brukstextanalys. Utöver detta har också två personer intervjuats som haft del i respektive blogg. Resultat av brukstextanalys och transkriberade intervjuer analyseras och diskuteras sedan i relation till studiens teoretiska grund som återfinns i teori och forskning kring bloggar och bloggars användningsområden inom public relations samt etik. Därutöver återfinns också relevant tidigare forskning avseende liknande bloggar. Studiens diskussionskapitel är indelat i fyra huvudrubriker: Utformning av de strategiska bloggarna, Black Ascot, Stefan The Swopper och PR-branschens legitimitetskris, Vikten av sanning och transparens samt PR-bloggarna i relation till etikkoder. Diskussionen resulterar i att följande centrala slutsatser kan dras: De undersökta bloggarnas utformning och innehåll har till största del präglats av det syfte som hela tiden varit uppenbart. Det underliggande syftet har påverkat bloggarna så till vida att det format den historia som berättas i Black Ascot samt dess utformning som en kulturblogg. Stefan The Swopper har präglats av det underliggande syftet då uppdragsgivaren getts utrymme i både text och bild. I båda bloggarna har transparensen och sanningsenligheten varit bristande vilket måste anses problematiskt ur ett etiskt perspektiv. Däremot kan bloggarna inte anses vara manipulativa eller brista i respekten gentemot läsarna. De etiska problemen ställs också emot den dialogiska möjlighet som är förenat med bloggosfären vilket ur ett etiskt perspektiv måste ses som en fördel. Studiens intervjuresultat påvisar också att respondenterna anser att mycket av den kritik som riktats mot respektive blogg kommer sig av att bloggar är ett nytt forum för PR- och marknadsföringsaktiviteter. Huruvida detta är fallet kan inte bekräftas i denna studie men studiens teoretiska grund bekräftar att bloggar ofta upplevs som trovärdiga och tillförlitliga. Detta kan antas problematiserat av PR- och marknadsföringsaktiviteter i bloggar.

     

    I samband med att de centrala slutsatserna återges konstateras också att bristerna i transparens och sanningsenlighet öppnar upp för nya forskningsfrågor. Det finns exempelvis mycket att undersöka gällande bloggläsarnas uppfattning av hur såväl bloggosfären som PR-branschen har påverkats efter att bloggar av denna typ avslöjats ha bakomliggande intressen.

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