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  • 1.
    Andersén, Jim
    Örebro University, Swedish Business School at Örebro University.
    Strategic resources and firm performance2011In: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 49, no 1, p. 87-98Article in journal (Refereed)
    Abstract [en]

    Purpose – Numerous studies have set out to examine the relationship between strategic resources and firm performance. The traditional VRIO attributes have been the point of departure in most resource-based studies. This paper sets out to argue that the relationship between resources and performance is more complex. Thus, the purpose of this paper is to illustrate the complex relationship between a strategic resource and firm performance by providing an overview of different factors that can influence this relationship.

    Design/methodology/approach – Relevant literature is reviewed and discussed.

    Findings – It was found that five criteria must be fulfilled for resources to generate superior performance. These are identified and discussed. These criteria fit with existing resources, management capability, marketing capability, firm appropriation of rent, and non-competitive disadvantages.

    Research limitations/implications – By using the criteria identified, resource-based theory can become less tautological. Also, the criteria highlight the importance of resource utilization and appropriation of resource-based rents.

    Practical implications – The paper could contribute to an increased awareness among practitioners of the importance of focusing on factors which are additional to the VRIO-attributes when analyzing potential strategic resources. The criteria provide an easy-to-access framework for strategic analysis.

    Originality/value – Whereas some specific aspects of the relationship between the possession of resources and firm performance have been reviewed in some RBT contributions, few studies have addressed the issue using a more holistic approach. Thus, this paper affords a broader approach on the relationship between strategic resources and firm performance.

  • 2.
    Andersén, Jim
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Kask, Johan
    Örebro University, Swedish Business School at Örebro University.
    Asymmetrically realized absorptive capacity and relationship durability2012In: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 50, no 1, p. 43-57Article in journal (Refereed)
    Abstract [en]

    Purpose: Absorbing knowledge from partner firms is a key feature of marketing relationships. Recent publications have called for more dynamic and cognitive approaches in marketing relationship research. Also, established definitions of absorptive capacities have been questioned. This article aims to address propositions that take these overlooked and questioned elements into consideration, which can help explain conducts and dependencies, and affect relationship durability.

    Design/methodology/approach: The authors put forward four propositions by combining literature on interfirm relationships and managerial cognition with evolutionary ideas from marketing and management literature.

    Findings: The authors embrace a redefinition of potential absorptive capacity (the disposed capacity to absorb knowledge) and realized absorptive capacity (the absorption of knowledge actually performed). This distinction can, to some extent, be explained by the degree of cognitive attention given to the marketing relationship. Moreover, asymmetrically realized absorptive capacityvis-à-vis a partner substantially influences the dynamics of partners' conduct and dependency, which may vary the risk that the relationship will end.

    Practical implications: The propositions illustrate how a motivated partner that gives more attention to the relationship is more likely to absorb more knowledge than its counterpart, which can threaten the durability of a relationship. Thus, managers need to be able to understand possible long-term consequences of the partner's conduct in order to avoid losses of joint strategic resources and relational benefits.

    Originality/value: By advocating an evolutionary approach, an impetus for more dynamism in marketing relationship research is presented. This study also shows the importance of including the longitudinal dimension in analysis if one wants to understand change in – and durability of – marketing relationships.

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