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  • 1.
    Tseronis, Assimakis
    University of Amsterdam, Amsterdam, Netherlands.
    Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of the Economist: Insights from Relevance Theory2018In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 243-269Article in journal (Refereed)
    Abstract [en]

    The alleged vagueness of visual images and the lack of a univocal coding scheme make it difficult to be sure about the propositions to which image-makers are committed. This is particularly problematic for the analysis of multimodal discourse from an argumentation studies perspective, because it makes it hard for the analyst to establish the argumentative nature and relevance of visuals. The paper explores how insights from Relevance Theory can be applied in order to determine the commitments of image-makers. In particular, it has recourse to the inferential processes involved in the recovery of explicit and implicit content in order to analyse a series of covers from The Economist, where visuals in combination with verbal text cue allusions to films and paintings. It argues that these multimodal allusions are not simply used to attract the audience's attention but also help the analyst to reconstruct the argument of the cover.

  • 2.
    Tseronis, Assimakis
    et al.
    University of Amsterdam, Amsterdam, Netherlands.
    Pollaroli, Chiara
    Università della Svizzera italiana, Lugano, Switzerland.
    Introduction: Pragmatic insights for multimodal argumentation2018In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 147-157Article, review/survey (Refereed)
    Abstract [en]

    In this introductory paper to the special issue, we briefly discuss literature from argumentation studies, pragmatics, and multimodal analysis in order to show how pragmatics has benefited argumentation studies until now, and how it can also benefit multimodal analysis. In the last section we introduce the papers of this issue that focus on the question how pragmatics can benefit multimodal argumentation in particular.

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