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  • 1.
    Edvardsson, Bo
    et al.
    Karlstad University, Karlstad, Sweden.
    Kleinaltenkamp, M.
    Freie Universität Berlin, Berlin, Germany.
    McHugh, P.
    Tronvoll, Bård
    Karlstad University, Karlstad, Sweden.
    Watts, J.
    Windahl, Charlotta
    The University of Auckland Business School, Auckland, New Zealand.
    Institutional logics matter2013Conference paper (Refereed)
  • 2.
    Edvardsson, Bo
    et al.
    Karlstad University, Karlstad, Sweden.
    Kleinaltenkamp, Michael
    Freie Universität Berlin, Berlin, Germany.
    Tronvoll, Bård
    University College Inland, Elverum, Norway.
    McHugh, Patricia
    National University of Ireland, Galway, Ireland.
    Windahl, Charlotta
    The University of Auckland Business School, Auckland, New Zealand.
    Institutional logics matter when coordinating resource integration2014In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 14, no 3, p. 291-309Article in journal (Refereed)
    Abstract [en]

    Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.                  

  • 3.
    Wetter-Edman, Katarina
    et al.
    CTF - Service Research Center, Karlstad University, Karlstad, Sweden.
    Sangiorgi, Daniela
    Imagination Lancaster, Lancaster University, Lancaster, UK.
    Edvardsson, Bo
    CTF - Service Research Center, Karlstad University, Karlstad, Sweden.
    Holmlid, Stefan
    Department of Computer and Information Science, Linköping University, Linköping, Sweden.
    Grönroos, Christian
    Department of Marketing, Hanken School of Economicsm, Helsinki, Finland.
    Mattelmäki, Tuuli
    Department of Design, School of Arts, Design and Architecture, Aalto University, Helsinki, Finland.
    Design for Service comes to Service Logic2013In: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda, Giannini, Napoli / [ed] E. Gummesson, C. Mele, F. Polese, Napoli: Giannini Editore, 2013Conference paper (Refereed)
    Abstract [en]

    Purpose: This article aims to bridge recent work on Service Logic with practice and research in Design for Service to explore if and how human-centered participatory design approaches could provide an ideal source for interpreting existing service systems, proposing new ones and thus realize service logic in organizations.

    Design/methodology: This paper compares existing theoretical backgrounds and frameworks from Service Logicand Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, participation, context and experience.

    Findings: Service Logic provides a framework to understand service systems in action by focusing on how actors integrate resources to co-create value, while Design for Service provides an approach and tools to analyze current service systems in context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides frameworks, competence and tools enabling involved actors to participate in and be part of the service system re-design. Based in this the model Design for value co-creationis presented.

    Research implications: The authors bridge service research studies with Design for Service, articulating how Design for Service could be a key factorin realizing Service Logic in organizations. Emerging research questions and potentials for interdisciplinary work are part of our final conclusions.

    Originality/value: The paper extends the Service Logic literature by 1) repositioning service design from a phase of development to Design for Serviceas an approach to service innovation centered on understanding and engaging with customers’ own value creating practices 2) extends the meaning of value co-creationto include collaborative approaches for generation of new resource constellations and through this process achieving value co-creation in designing.

  • 4.
    Wetter-Edman, Katarina
    et al.
    Centrum för tjänsteforskning, Service Research Center, Karlstad University, Karlstad, Sweden.
    Sangiorgi, Daniela
    Imagination Lancaster, Lancaster University, Bailrigg, United Kingdom.
    Edvardsson, Bo
    Centrum för tjänsteforskning, Service Research Center, Karlstad University, Karlstad, Sweden.
    Holmlid, Stefan
    Department of Computer and Information Science, Linköping University, Linköping, Sweden.
    Grönroos, Christian
    Department of Marketing, Hanken School of Economics, Helsinki, Finland.
    Mattelmäki, Tuuli
    Department of Design, School of Arts, Design and Architecture, Aalto University, Helsinki, Finland.
    Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic2014In: Service Science, ISSN 2164-3962, E-ISSN 2164-3970, Vol. 6, no 2, p. 106-121Article in journal (Refereed)
    Abstract [en]

    This paper aims to bridge recent work on Service Logic with practice and research in the Design for Service to explore whether and how human-centered collaborative design approaches could provide a source for interpreting existing service systems and proposing new ones and thus realize a Service Logic in organizations. A comparison is made of existing theoretical backgrounds and frameworks from Service Logic and Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, service systems, participation, context, and experience.

    We find that Service Logic provides a framework for understanding service systems in action by focusing on how actors integrate resources to co-create value for themselves and others, whereas Design for Service provides an approach and tools to explore current service systems as a context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides approaches, competences, and tools that enable involved actors to participate in and be a part of the service system redesign. Design for value co-creation is presented using this model.

    The paper builds on and extends the Service Logic research first by repositioning service design from a phase of development to Design for Service as an approach to service innovation, centered on understanding and engaging with customers' own value-creating practices. Second, it builds on and extends through discussing the meaning of value co-creation and identifying and distinguishing collaborative approaches for the generation of new resource constellations. In doing so, the collaborative approaches allow for achieving value co-creation in designing.

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