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  • 1.
    Andersson, Helen
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    A multimodal approach to song2016In: Handbuch Sprache im multimodalen Kontext / [ed] Nina-Maria Klug & Hartmut Stöckl, Berlin: Walter de Gruyter, 2016, p. 372-391Chapter in book (Other academic)
  • 2.
    Andersson, Helen
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Image of Research and Scholarship in a University: Promotional Brochure in the Era of Marketization and Audit Culture2014In: Pedagogy and Edusemiotics: Theoretical Challenges/Practical Opportunities / [ed] Semetsky, Inna and Stables, Andrew, Rotterdam: Sense Publishers, 2014, p. 173-187Chapter in book (Other academic)
  • 3.
    Bouvier, Gwen
    et al.
    University of Leicester, Leicester, United Kingdom.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach2013In: The Multimodal Analysis of Television Commercials / [ed] Pennock-Spek, B. & Del Saz Rubio, M.M., Valencia, Spain: University of Valencia Press , 2013Chapter in book (Refereed)
  • 4.
    Breazu, Petre
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    A critical multimodal analysis of the Romanian press coverage of camp evictions and deportations of the Roma migrants from France2018In: Discourse & Communication, ISSN 1750-4813, E-ISSN 1750-4821, Vol. 12, no 4, p. 339-356Article in journal (Refereed)
    Abstract [en]

    In this article, we carry out a Multimodal Critical Discourse Analysis (MCDA) of a sample from a larger corpus of Romanian news articles that covered the controversial camp evictions and repatriation of Romanian Roma migrants from France that began in 2010 and continue to the time of writing in 2017. These French government policies have been highly criticized both within France and by international political and aid organizations. However, the analysis shows how these brutal, anti-humanitarian events became recontextualized in the Romanian Press to represent the French government’s actions as peaceful and consensual. In addition, the demonization of the Roma in the press serves as a strategy to continuously disassociate them from their Romanian counterparts. While there is a long history of discrimination against the Roma in Romania, these particular recontextualizations can be understood in the context of the Romanian government’s need to gloss over its failure to comply with the Schengen accession requirements and acquire full European Union (EU) membership.

  • 5.
    Chen, Ariel
    et al.
    Cardiff University, Cardiff, United Kingdom.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences. Brunel University, Kingston Ln, United Kingdom.
    Changing genres and language styles in contemporary Chinese lifestyle magazines2013In: Media International Australia: Incorporating Culture & Policy, ISSN 1329-878X, E-ISSN 2200-467X, no 147, p. 73-84Article in journal (Refereed)
  • 6.
    Chen, Ariel
    et al.
    Sch Journalism Media & Cultural Studies, Cardiff Univ, Cardiff, UK.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The local and the global in the visual design of a Chinese women's lifestyle magazine: a multimodal critical discourse approach2014In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 13, no 3, p. 287-301Article in journal (Refereed)
    Abstract [en]

    This article uses a multimodal critical discourse analytic approach to analyse how a Chinese women's magazine has changed visually over 17 years, partly through the gradual adoption of international branding design styles and partly through consumer product influences from Japan that are used to recontextualize core Chinese values and women's identities. The authors conclude that, like established international magazine brands, this title signifies freedom, but of a very different order to that found in those counterparts.

  • 7.
    Eriksson, Göran
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The Role of Music in Ridiculing the Working Classes in Reality Television2017In: Music as Multimodal Discourse: Semiotics, Power and Protest / [ed] Lyndon CS Way & Simon McKerrell, London: Bloomsbury Academic, 2017, 1, p. 21-45Chapter in book (Refereed)
    Abstract [en]

    In this chapter we are interested in the ideological use of music in a Swedish television reality show called Böda Camping – how it is deployed to communicate a very specifi c discourse linked to wider socio- political shift s in Sweden. Critical scholars have revealed how such programmes tend to morally evaluate and ridicule working- class people (Skeggs and Wood, 2012). It has been argued that this has been one part of a legitimation of the discourse of a moral underclass, who are undeserving in a neoliberal society where there is a shift away from an emphasis on welfare, investment in education and healthcare and abandonment of collective responsibility for disenfranchised sections of society (Eriksson, 2015). Critical work so far has shown clearly how such discourses are communicated through spoken language and how visually, for example, the participants are placed in situations which point to their lack of education, restricted cultural experience or their lack of taste (Lyle, 2008). Here we show how music plays an important role in realizing these discourses.

  • 8.
    Griffith, Frank
    et al.
    Department of Music, Brunel University, London, United Kingdom .
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Communicating the ideas and attitudes of spying in film music: a social semiotic approach2014In: Sign System Studies, ISSN 1406-4243, E-ISSN 1736-7409, Vol. 42, no 1, p. 72-97Article in journal (Refereed)
    Abstract [en]

    Taking the example of two 1960s popular spy films this paper explores how social semiotics can make a contribution to the analysis of film music. Following other scholars who have sought to create inventories of sound meanings to help us break down the way that music communicates, this paper explores how we can draw on the principles of Hallidayan functional grammar to present an inventory of meaning potentials in sound. This provides one useful way to describe the semiotic resources available to composers to allow them to communicate quite specific ideas, attitudes and identities through combinations of different sounds and sound qualities, by presenting them as systems of meaning rather than as lists of connotations. Here we apply this to the different uses of music and sound in Dr No and The Ipcress Files which allows us to show how we can reveal different ideologies of spying.

  • 9.
    Hansen, Anders
    et al.
    University of Leicester, Leicester, UK.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences. School of Arts, Brunel University, Kingston Ln, UK.
    Researching Visual Environmental Communication2013In: Environmental Communication: A Journal of Nature and Culture, ISSN 1752-4032, E-ISSN 1752-4040, Vol. 7, no 2, p. 151-168Article in journal (Refereed)
  • 10.
    Krzyzanowski, Michal
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Critical approaches: Media analysis in/and critical discourse studies2018In: The Routledge handbook of language and media / [ed] Colleen Cotter, Daniel Perrin, New York: Routledge, 2018, p. 62-76Chapter in book (Refereed)
  • 11.
    Ledin, Per
    et al.
    Department of Culture and Learning, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    A discourse-design approach to multimodality: the visual communication of neoliberal management discourse2016In: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 26, no 1, p. 1-18Article in journal (Refereed)
    Abstract [en]

    This paper takes a discourse-design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordances, semiotic modes such as photography, graphics, layout, colour, numbers and writing will be deployed and co-articulated. The aim, using a discourse-design approach, is to show how we can best identify the very different affordances of such modes and how they rely on the principled design of a discourse. We illustrate this using examples from management documents at a university which draw on these different affordances in different ways to communicate the same discourse. Through this analysis we see how a neoliberal discourse based on a general design principle of coordination enters everyday practices and become very difficult to challenge.

  • 12.
    Ledin, Per
    et al.
    Department of Culture and Communication, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    A multimodal critical discourse analytical approach to university rebranding2015In: Handbook of brand semiotics / [ed] George Rossolatos, Kassel University Press GmbH, 2015, p. 328-363Chapter in book (Refereed)
  • 13.
    Ledin, Per
    et al.
    Department Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Doing critical discourse studies with multimodality: from metafunctions to materiality2018In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912Article in journal (Refereed)
    Abstract [en]

    In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real interrogation of the concepts and models drawn from this theory as regards how suitable they are both for analyzing different forms of communication and for answering concrete research questions of the nature asked in CDS. In this paper we assess the core principles, taken from SFL into multimodality. Using examples we consider which are more or less suitable for the kinds of work we do in CDS. We make a case that SFL has a narrow notion of ‘texts’ and a weak notion of context. We show how we can address such problems to deal with what we call the ‘materiality’ of multimodal communication.

  • 14. Ledin, Per
    et al.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Doing visual analysis: from theory to practice2018 (ed. 1)Book (Refereed)
  • 15.
    Ledin, Per
    et al.
    Department of Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Ett statuskök i en nyliberal tid: köket i IKEA-kataloger från 1975 till 20162017In: Kritiska textanalyser / [ed] Charlotta Seiler Brylla, Gustav Westberg & Daniel Wojahn, Huddinge: Södertörns högskola, 2017, Vol. 5Chapter in book (Refereed)
    Abstract [en]

    This article uses a Multimodal Critical Discourse Analysis approach to look at the communication of kitchens in the IKEA catalogue from 1975 until 2016, where we see a predictable shift from function to lifestyle. Using Fair-clough’s (1992) concept of ‘technologization’ and Van Leeuwen’s (2008) concept of ‘New Writing’, we are able to dig deeper to show that there are four stages of kitchens, which become more and more codified, with increasing prescription over the meaning of space, and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The features of New Writing, we show, allow a suppression of actual causalities and context and permit symbolic and indexical meanings to take over. Domestic life itself becomes stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order. 

  • 16.
    Ledin, Per
    et al.
    Stockholm University, Stockholm, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Forty years of IKEA kitchens and the rise of a neoliberal control of domestic space2018In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214Article in journal (Refereed)
    Abstract [en]

    This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of kitchen that become, they argue, more and more codified, with increasing prescription over the meaning of space and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘flexible’, ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The authors show how the features of New Writing allow a suppression of actual causalities and context, and permit symbolic and indexical meanings to take over. Domestic life itself becomes technologized, coded and stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.

  • 17.
    Ledin, Per
    et al.
    Department of Culture and Learning, Sodertorn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    HOW LISTS, BULLET POINTS AND TABLES RECONTEXTUALIZE SOCIAL PRACTICE: A multimodal study of management language in Swedish universities2015In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 12, no 4, p. 463-481Article in journal (Refereed)
    Abstract [en]

    In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities are internally organized, managed, run and evaluated in terms of productivity and market-based principles? In this paper we analyse a chain of documents taken from a wider corpus of management documents in Swedish universities to show how this language recontextualizes the practices of teaching and research. Our focus is on the important role played by lists, bullet points and tables and how these are central to decoupling language from work processes and so legitimizing this marketized discourse. The affordances of these multimodal structures allow complex processes and social relations to be abstracted, fragmented and treated as things. They are also important in allowing documents to form a complex self-referential information infrastructure.

  • 18.
    Ledin, Per
    et al.
    School of Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Management discourse in university administrative documents in Sweden: How it recontextualizes and fragments scholarly practices and work processes2016In: Pragmatics: Quarterly Publication of the International Pragmatics Association, ISSN 1018-2101, E-ISSN 2406-4238, Vol. 26, no 4, p. 653-674Article in journal (Refereed)
    Abstract [en]

    Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed documents are created by professional administrators in order to present vision statements, that are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. These documents re-contextualize practices of teaching and research in line with marketized goals, yet do so through consistent lack of clear agency, causality and process. A number of linguistic and multimodal resources are deployed in a chain of interrelated documents legitimizing this process as one made by careful, technical, management expertise, although the result is a fragmentation of the actual interconnected processes that comprise university work.

  • 19.
    Ledin, Per
    et al.
    Department of Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Multi-modal Critical Discourse Analysis2018In: The Routledge handbook of critical discourse studies / [ed] J. Flowerdew & J.E. Richardson, London: Routledge, 2018Chapter in book (Refereed)
  • 20.
    Ledin, Per
    et al.
    Department of Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    New codifications, new practices: the multimodal communication of CrossFit2018In: Advancing multimodal and critical discourse studies: interdisciplinary research inspired by Theo van Leeuwen's social semiotics / [ed] S. Zhao, E. Djonov, A. Björkvall, M. Boeris, New York: Routledge, 2018, 1Chapter in book (Refereed)
  • 21.
    Ledin, Per
    et al.
    School of Culture and Learning, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Performance management discourse and the shift to an administrative logic of operation: a multimodal critical discourse analytical approach2016In: Text & Talk, ISSN 1860-7330, E-ISSN 1860-7349, Vol. 36, no 4, p. 445-467Article in journal (Refereed)
    Abstract [en]

    This paper, using multimodal critical discourse analysis, explores a chain of performance management documents in a university which aim to meet the goal of increasing output and excellence. A system of performance management developed by Kaplan and Norton in the 1990s, which enables both tangible and also "intangible assets" such as "quality" and "excellence" to be monitored and measured, is now used fairly universally to structure the running of public institutions. Looking in detail at one case, we show that the result is an abstraction and de-contextualization of processes and agents, through a series of interlocking texts, lists and tables that follows an administrative, rather than task led, logic of operation. We show how the discourse is legitimized on the one hand by the very impenetrable nature of the resulting interlocking documents and by the Web of Science database on the other. We give reasons why the database itself is highly problematic and also show the abstract ways in which it is communicated and how it leads to research in all subject areas being codified and standardized in a "one-size-fits-all" way. This, we argue, serves the purposes of naturalizing and justifying notions of "quality," "excellence" and "value for money" that have been promoted in service of neoliberal politics.

  • 22.
    Ledin, Per
    et al.
    School of Culture and Learning, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Strategic diagrams and the technologization of culture2016In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, p. 322-336Article in journal (Refereed)
    Abstract [en]

    Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities - where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagrams must be placed in the ideological shift to neoliberal governance with its emphasis on the market, flexibility and competition. All things and processes, however intangible, are viewed as assets with simple cause-effect relations, to be converted into tangible outcomes and maximised outputs. Taking a multimodal critical discourse analysis approach, we analyse two cases, from a university and an early-years school.

  • 23.
    Ledin, Per
    et al.
    Department of Culture and Communication, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The evolution of performance management discourse in corporate strategy diagrams for public institutions2016In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no B, p. 122-131Article in journal (Refereed)
    Abstract [en]

    A specific kind of performance management model called ‘Balanced Scorecard’ has come to dominate the way institutions are run around the world, oriented to increasing outputs and to ‘quality assurance’. Strategic diagrams emerged out of this model, claiming to break down all institutional parts and processes into a flow-chart forming a sort of road map of the role played by all parts of an organization in reaching targets. Drawing on Fairclough׳s (1992) notion of the ‘technologization’ of discourse and Van Leeuwen׳s (2008) notion of ‘the new writing’ this paper applies multimodal critical discourse analysis to a sample of diagrams from a wider corpus showing how they have changed over time, becoming more abstracted and symbolic, as the performance management discourse itself has become naturalized.

  • 24.
    Ledin, Per
    et al.
    Department of Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The neoliberal definition of "elite space" in IKEA kitchens2017In: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 27, no 3, p. 323-334Article in journal (Refereed)
    Abstract [en]

    This paper carries out a social semiotic analysis of an IKEA commercial to show how their contemporary kitchens, despite being market for those on a more modest budget, present an aspirational form of elite space, constructed on the basis of ideas, values and priorities favored by a neoliberal ideology. Using the notions of new writing and technologization, and carrying out an analysis of form, texture and color, we show how the kitchen, its occupants and their actions are designed and represented as a tightly coded and functional whole into which the ideas and values of neoliberalism can be realized. The designs erase personal difference and actual context and in the commercial allow performances which mark aspirational values according to neoliberalism. Here the kitchen space itself, as is usual across IKEA commercials, allows the protagonist to be creative, improve his performance, be dynamic and flexible. Yet these, like the objects and textures in the kitchen, are merely symbolic components which appear reasonable in the context of the tightly coded system.

  • 25.
    Ledin, Per
    et al.
    Department of Culture and Education, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The neoliberal definition of "elite space" in IKEA kitchens2018In: Elite Discourse: The rhetorics of status, privilege and power / [ed] Thurlow, C. and Jaworski, A., Routledge, 2018Chapter in book (Refereed)
  • 26.
    Ledin, Per
    et al.
    Department of Culture and Communication, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The semiotics of modernist space in the branding of corporations: A multimodal critical discourse analytic approach2015In: International Journal of Marketing Semiotics, ISSN 2195-2280, Vol. 3, p. 19-38Article in journal (Refereed)
    Abstract [en]

    It is common to find the extensive use of modernist type space in corporate branding: across visual designs of documents; in images that show clean airy spaces; and in building design. In this paper, we look at this use of space as a communicative tool in the rebranding of Örebro University in Sweden, as it was reorganized around marketized principles. By drawing on the perspective of Multimodal Critical Discourse Analysis, we examine the semiotic use of space in externally and internally targeted documents, with a view to showing how this plays an important role in connoting, both to the public and internally to staff, a very specific set of priorities, processes and employee identities. By using Bakhtin’s (1981) concept of the chronotope we show how space is fused with time. In these documents time tends to be highly compressed and erases the more complex and inter-related details of long-term, and deeply inter-connected activities both within the university and in society at large. While this might ultimately be detrimental to the core mission of a research/education institution, it serves the purpose of communicating the effectiveness of the university brand’s transition.

  • 27.
    Ledin, Per
    et al.
    Department of Culture and Communication, Södertörn University, Huddinge, Sweden.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Universitetet som en multimodal marknadsplats: Designen av en nyliberal managementdiskurs2015In: Språk och stil, ISSN 1101-1165, Vol. 25, p. 5-37Article in journal (Refereed)
    Abstract [en]

    This paper targets the language through which New Public Management (NPM) is implemented at universities. It is a multimodal language based on a neo-liberal market logic and used for monitoring and steering work processes of research and teaching. We do a case study of one university (Örebro University) using Multimodal Critical Discourse Analysis with the aim to reveal how this language threatens to undermine research practices. Our data consist of different but interrelated documents. We have vision statements, which are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. Due to their affordances, different semiotic resources are deployed and co-articulated. The multimodal structures allow complex processes and social relations to be abstracted, fragmented and treated as things through a recurring design built on coordination. We get a profound recontextualization of research practices in different subject areas, which are handled in an one-size-fits-all way. Through the design this is communicated as a process made by careful, technical, management expertise. We thus meet a multimodal NPM language that is decoupled from actual work practices. We argue that this language threatens professional judgment and has profound effects as to how the control over work practices gets more and more in the hands of the management.

  • 28. Machin, David
    How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach2013In: The multimodal analysis of television commercials / [ed] Pennock-Speck, Barry and del Saz-Rubio, Maria Milagros, Valencia: Valencia University Press , 2013, p. 61-90Chapter in book (Refereed)
  • 29.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Introduction2014In: Visual Communication / [ed] David Machlin, Berlin: Walter De Gruyter , 2014, Vol. 4, p. 3-20Chapter in book (Refereed)
  • 30.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Music and sound as discourse and ideology: the case of the national anthem2018In: The Routledge handbook of language and politics / [ed] Wodak, R. and Forchtner, B., Abingdon: Routledge, 2018, p. 426-439Chapter in book (Refereed)
  • 31.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Sound as discourse: a multimodal approach to war film music2014In: Contemporary critical discourse studies / [ed] Christopher Hart & Piotr Cap, London: Bloomsbury Academic , 2014, 1Chapter in book (Refereed)
  • 32.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    The need for a social and affordance-driven multimodal critical discourse studies2016In: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 27, no 3, p. 322-334Article in journal (Refereed)
    Abstract [en]

    Given the way multimodality as a field has expanded, becoming more diverse and complex, it is important to pause to identify exactly which concepts, theories and processes of multimodal analysis are more or less suitable for the needs of critical discourse analysis (CDA) and the wider field of critical discourse studies (CDS). The article argues that the field of multimodality remains fragmented both internally, with a range of divergent core interests, and externally from academic fields that have long dealt with the topics to which it is turning its interest. In this article, looking at some key ideas from visual studies, I reflect on what kind of multimodal approach best aligns with the needs of CDS. I argue for an affordance-based approach and one driven by the social and not by need to model on the basis of language.

  • 33.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Towards a social semiotics of rhythm in popular music2013In: Semiotica, ISSN 0037-1998, E-ISSN 1613-3692, Vol. 197, p. 119-140Article in journal (Refereed)
    Abstract [en]

    There have been attempts to describe rhythm in technical and musicological terms, yet it has remained one of the most elusive aspects of music for theorists as it is comprised of a range of interacting sounds. This article explores the contribution that could be made by a social semiotic approach to rhythm in popular music. The paper provides an inventory of sound qualities that can be seen as a set of meaning potentials for the creation of certain kinds of "groove" or "movement" in music, since these have different kinds of associations in terms of ideas, moods, and attitudes.

  • 34.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    What is multimodal critical discourse studies?2013In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 10, no 4, p. 347-355Article in journal (Refereed)
  • 35.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Abousnnouga, Gill
    Cardiff University, Cardiff, UK.
    3-D realization of discourses2014In: Interactions, images and texts: a reader in multimodality / [ed] Sigrid Norris and Carmen Daniela Maier, Berlin: Mouton de Gruyter, 2014, 1, p. 323-334Chapter in book (Refereed)
  • 36.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Abousnnouga, Gillian
    Cardiff University, Cardiff, UK.
    The Language of War Monuments2013Book (Refereed)
  • 37.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Images of research and scholarship in a university promotional brochure in the era of marketization and audit culture2014In: Pedagogy and edusemiotics: theoretical challenges/practical opportunities / [ed] Inna Semetsky, Andrew Stables, Rotterdam: Sense Publishers, 2014, 1, p. 173-188Chapter in book (Refereed)
  • 38.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Caldas-Coulthard, Carmen Rosa
    Federal University of Santa Catarina, Florianópolis, Brazil.
    Milani, Tommaso M.
    University of the Witwatersrand, Johannesburg, South Africa.
    Doing critical multimodality in research on gender, language and discourse2016In: Gender and Language, ISSN 1747-6321, E-ISSN 1747-633X, Vol. 10, no 3, p. 301-308Article in journal (Refereed)
    Abstract [en]

    The aim of this paper is to open a discussion about multimodal work in the area of gender, language and discourse, and propose the kinds of multimodal approaches that are most appropriate for this task. Multimodality, we claim, is a rather fragmented and unconsolidated field where many of the tools and concepts applied by different researchers are much less suitable than others. Our intention here is to raise critical questions about the affordances used by communicators in each context of usage and the ideological purposes they are meant to accomplish, so that meanings about gender and sexuality are uncovered.

  • 39.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Hansen, Anders
    Leicester University, Leicester, UK.
    Media and communication research methods: an introduction2013Book (Refereed)
  • 40.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Hansen, Anders
    Leicester University, Leicester, UK.
    Visual environmental communication2014 (ed. 1)Book (Refereed)
  • 41.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Mayr, Andrea
    Queen's University Belfast, Belfast, UK.
    Personalising crime and crime-fighting in factual television: an analysis of social actors and transitivity in language and images2013In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 10, no 4, p. 356-372Article in journal (Refereed)
    Abstract [en]

    This article addresses the lack of work on media and crime in Critical Discourse Analysis (CDA), using an example of a factual television crime report. The existing research in media studies and criminology points to the way that the media misrepresents crime by distorting public understandings and backgrounding structural issues, such as poverty, which are related to crime thereby legitimising a criminal justice system that serves the interests of the powerful in society. Using social actor and transitivity analysis, this article shows how multimodal CDA can make an important contribution as it reveals the more subtle linguistic strategies and visual representations by which this process is accomplished, showing how each plays a part in the recontextualisation of social practice. This programme backgrounds which crimes are committed but foregrounds mental states and the neutrality of policing

  • 42.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Polzer, Lydia
    Brunel University, London, UK.
    Visual journalism2015 (ed. 1)Book (Refereed)
  • 43.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Van Leeuwen, Theo
    University of Southern Denmark, Odense, Denmark.
    Genre analysis and media discourse2014In: The Discourse Reader / [ed] Coupland, N. and Jaworski, A., London: Routledge, 2014, 3Chapter in book (Refereed)
  • 44.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Van Leeuwen, Theo
    Department of Language and Communication, University of Southern Denmark, Odense, Denmark.
    Multimodality, politics and ideology2016In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, p. 243-258Article in journal (Refereed)
    Abstract [en]

    This journal's editorial statement is clear that political discourse should be studied not only as regards parliamentary type politics. In this introduction we argue precisely for the need to pay increasing attention to the way that political ideologies are infused into culture more widely, in entertainments media, software, administrative processes, children's apps, healthcare and even office furniture design. We point to the way that there have been massive shifts away from traditional state forms of politics to the rule of neoliberalism and the power of the corporation which, like the former regime of power, requires meanings and identities which can hold them in place. We explain the processes by which critical multimodal discourse analysis can best draw out this ideology as it is realized through different semiotics resources.

  • 45.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Van Leeuwen, Theo
    University of Southern Denmark, Odense, Denmark.
    Sound, music and gender in mobile games2016In: Gender and Language, ISSN 1747-6321, E-ISSN 1747-633X, Vol. 10, no 3, p. 412-432Article in journal (Refereed)
    Abstract [en]

    In everyday life it is now common to find our actions linked to sound, especially using technology, such as when we use mobile devices, or operate more recently manufactured cars, technology in the workplace or simply in an elevator. While we may attend little to these noises, like any semiotic resource, they can communicate very specific meanings and carry ideologies. In this paper, using multimodal critical discourse analysis, we analyse the sounds and music in two proto-games that are played on mobile devices: Genie Palace Divine and Dragon Island Race. While visually the two games are highly gendered, we show that an investigation of the sounds players can make during gameplay reveals very specific insights into the ways that sound positions players in the world. In each game we ask: what is foregrounded and what backgrounded as regards sound? Sound can be used to signal the personal and impersonal and specific kinds of social relations which, we show, is highly gendered. It can also signal priorities, ideas and values, which in both cases, we show, relate to a world where there is simply no time to stop and think.

  • 46.
    Richardson, John
    et al.
    Loughborough University, Loughborough, UK.
    Krzyzanowski, MichalÖrebro University, School of Humanities, Education and Social Sciences.Machin, DavidÖrebro University, School of Humanities, Education and Social Sciences.Wodak, RuthLancaster University, Lancaster, UK.
    Advances in Critical Discourse Studies2013Collection (editor) (Refereed)
  • 47.
    Zhang, Yiqiong
    et al.
    Center for Linguistics and Applied Linguistics, Guangdong University of Foreign Studies, Guangdong, People's Republic of China.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Sang, Tao
    School of English for International Business, Guangdong University of Foreign Studies, Guangdong, People's Republic of China.
    Visual Forms of address in social media discourse: the case of a science communication website2015In: Journal of Multicultural Discourses, ISSN 1744-7143, E-ISSN 1747-6615, Vol. 10, no 2, p. 236-252Article in journal (Refereed)
    Abstract [en]

    This paper shows how a multimodal discourse analysis of the changing visual designs of a science news website between 2009 and 2013 can reveal fundamental changes in visual forms of address, which must be acknowledged alongside shifts being observed at the level of linguistic address. Designers deploy design features in a shift from presenting science as official, formal, and authoritative, where communicative style is a monolog, to one which must suggest a sense of a conversation, of accessibility, of engagement, with a reader presumed to have opinions and needs. This is shift from a culture of transmission of information to a culture which rather formulates, channels, and retrieves information and which is dominated by scan-and-go media use. The analysis describes the changes of design details. It places these observations within the scholarly debate about the consequences of the Internet and social media for science communication.

1 - 47 of 47
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