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  • 1.
    Barry, Wail
    et al.
    University of Sharjah, Dubai, UAE.
    Bouvier, Gwen
    University of Glamorgan, Trefforest, UK.
    Cross-Cultural Communication: Arab and Welsh students’ use of Facebook2012In: Journal of Arab & Muslim Media Research, ISSN 1751-9411, E-ISSN 1751-942X, Vol. 4, no 2-3, p. 165-184Article in journal (Refereed)
    Abstract [en]

    This study focuses on the major sociocultural attributes of communication via Facebook in two different geographical settings. It identifies cross-cultural differences among two different student cohorts in the UAE and the UK. Sociocultural specificities were addressed by means of quantitative surveying complemented by qualitative interviewing. The social information processing (SIP) theory and Geerte Hofstede theory of ‘cultural dimensions’ represented the epistemological framework for the study. The findings indicate that although the users shared similar responses in terms of their preferences and uses, the study shows that they differ in certain key points related to online behaviour and communication modes (e.g. preferences for contacting friends), conceptualization of Facebook (an extension to university life or a portal to the world) and issues of privacy (expressing oneself openly). These deviations reflect essentially a cultural dissimilarity, which is a core point of the study.

  • 2.
    Bouvier, Gwen
    University of Wales, Aberystwyth, United Kingdom.
    “Breaking News”: The First Hours of BBC Coverage of 9/11 as a Media Event2007In: How the World's News Media Reacted to 9/11 / [ed] Tomasz Pludowski, Washington, USA: Marquette Books , 2007, p. 51-83Chapter in book (Refereed)
  • 3.
    Bouvier, Gwen
    Aberystwyth University, Aberystwyth, Ceredigion, United Kingdom .
    Breaking News: the First Hours of the BBC Coverage of 9/11 as a Media Even2005In: Journal for Crime, Conflict and the Media, ISSN 1741-1580, Vol. 1, no 4, p. 19-43Article in journal (Refereed)
  • 4.
    Bouvier, Gwen
    University of Leicester, Leicester, United Kingdom.
    British Press Photographs and the Misrepresentation of the 2011 ‘Uprising’ in Libya: A Content Analysis2014In: Visual Communication / [ed] Machin, D., Berlin, Germany: Mouton de Gruyter, 2014Chapter in book (Refereed)
  • 5.
    Bouvier, Gwen
    Maynooth University, Kildare, Ireland.
    Clothing and meaning making: a multimodal approach to women’s abayas2017In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 17, no 2, p. 187-207Article in journal (Refereed)
    Abstract [en]

    This article takes a multimodal discourse approach to women’s fashion in the Middle East. It places the Islamic abaya in the UAE in the context of the wider literature on fashion and identity, exploring the way in which clothing features and forms can prescribe ideas, values and attitudes, and framing this discussion within newer ideas on globalization. As Roland Barthes argued, it is not so much personal choice or diversity in fashion that is of interest, but the kinds of values and expected behaviours that they imply. The abaya, on the one hand, represents a more newly arrived idea of traditional, local and religious identity, linking to some extent to an imagined sense of a monolithic notion of Islamic clothing. But, on the other hand, this is itself reformulated locally through international representations, ideas and values, and integrated with newer ideas of taste.

  • 6.
    Bouvier, Gwen
    Zayed University, Abu Dhabi, United Arab Emirates .
    Discourse and Social Media2016Collection (editor) (Refereed)
  • 7.
    Bouvier, Gwen
    Örebro University, School of Humanities, Education and Social Sciences.
    Discourse in clothing: the social semiotics of modesty and chic in hijab fashion2016In: Gender and Language, ISSN 1747-6321, E-ISSN 1747-633X, Vol. 10, no 3, p. 364-385Article in journal (Refereed)
    Abstract [en]

    While there have been debates within gender studies on the gendering of the body and of the gendered nature of clothing, this paper shows that multimodality, with its attention to the finer details of communication, can provide a way to help us to think more carefully about how fashion communicates ideas and identities through textile affordances such as form, texture, weight, durability, colour, etc. Taking hijab fashion in Egypt as a case in point, a multimodal approach is able to reveal how Muslim women use clothing to communicate a number of different discourses simultaneously. These include modesty, religious identity and tradition, on the one hand, and freedom, confidence and modernity, on the other. This analysis allows us both to problematise the monolithic representations of Islamic clothing usually found in Western media, and also to think more carefully about the ways in which clothing both constrains and enables women’s agency.

  • 8.
    Bouvier, Gwen
    Cardiff School of Creative and Cultural Industries, University of Glamorgan, Port Talbot, United Kingdom.
    How Facebook users select identity categories for self-presentation2012In: Journal of Multicultural Discourses, ISSN 1744-7143, E-ISSN 1747-6615, Vol. 7, no 1, p. 37-57Article in journal (Refereed)
    Abstract [en]

    This paper focuses on the display of identity on Facebook, and more specifically on how undergraduate students in Cardiff, Wales, say they express identity on their profiles. The theoretical context of this study is observed processes of change in the way we play out identity through what have been described as globalisation, deterritorialisation and the rise of lifestyle consumer society. The paper is based on an analysis of responses from a questionnaire and interviews with 100 students from Media and Communication degrees at the University of Glamorgan. The data collection is designed to indicate what kinds of self-categorisation are used. These data are analysed using Social Actor Analysis developed by Machin and Van Leeuwen. The paper shows that we find a range of identity categories, some that are based around a biological model of national identity, while others focus on a belonging to a territory, others on national cultural activities and yet others link to lifestyle identity. What is most notable in this Welsh sample is the high use of nationalist identity categories and biological ethnic classification alongside other lifestyle identities. 

  • 9.
    Bouvier, Gwen
    Zayed University,Abu Dhabi, United Arab Emirates .
    Social Media and its Impact on Intercultural Communication: The Challenges for a Discourse Approach2016In: Journal of Communication Arts, ISSN 0859-085X, Vol. 34, no 3, p. 25-59Article in journal (Refereed)
    Abstract [en]

    This is a largely theoretical reflection on cross-cultural communications online, which focuses in particular on how social media have changed society, and what direction discourse studies could take to engage these new platforms. The global communication landscape has been fundamentally transformed and shifted the ways in which identities and communities play out. In order to understand how best to investigate this the paper considers some of the challenges for a discourse approach to multicultural communication on social media.

  • 10.
    Bouvier, Gwen
    Zayed University, Abu Dhabi, United Arab Emirates .
    Social Media, Discourse and Culture2015Collection (editor) (Refereed)
  • 11.
    Bouvier, Gwen
    College of Communication and Media Studies and Zayed, Dubai, UAE.
    What is a discourse approach to Twitter, Facebook, YouTube and other social media: connecting with other academic fields?2016In: Journal of Multicultural Discourses, ISSN 1744-7143, E-ISSN 1747-6615, Vol. 10, no 2, p. 149-162Article in journal (Refereed)
    Abstract [en]

    The wider field of discourse studies is still only beginning to turn its attention to social media despite a number of notable scholarly works. But as yet there has been little that has dealt specifically with issues of multicultural discourse – how language, identity, cross-cultural social relations and power play out in the rapidly evolving landscape of social media. In this paper, I show why discourse studies must engage with theories and empirical work on social media across academic fields beyond discourse studies and linguistics, at how these can help best frame the kinds of research that needs to be done, how to best formulate some of the basic questions of critical discourse analysis for this new communicative environment. I use this as a platform to point to the areas where multicultural discourse studies can work – where all the ambiguities of former studies of ‘identity’ and ‘culture’ are present, but realised in new ways. Yet these new forms of communication are fused into wider patterns of changing cultural values about forms of social structure, knowledge itself and the kinds of issues that tend to form our individually civic spheres. 

  • 12.
    Bouvier, Gwen
    et al.
    University of Leicester, Leicester, United Kingdom.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach2013In: The Multimodal Analysis of Television Commercials / [ed] Pennock-Spek, B. & Del Saz Rubio, M.M., Valencia, Spain: University of Valencia Press , 2013Chapter in book (Refereed)
1 - 12 of 12
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