This study examines the construction of media literacy in a special issue on source criticism of the Swedish children's comic Bamse - Varldens Starkaste Bjorn [Bamse - The World's Strongest Bear]. This is done with the purpose of understanding what values, perspectives, and practices are promoted when media literacy is communicated via children's edutainment media. Using narrative and discourse analysis, we problematise how notions of truth (such as post-truth) guide much of the discourse on digital media in today's post-political society, and how that and individualisation shape notions of media literacy. This is visible in the analysed case in how source criticism is constructed in relation to notions of truth and falsehood, and as moral lessons aimed at the individual media user. We argue that such an individualised, decontextualised, and depoliticised take on media literacy is problematic and an expression of neoliberalism and a middle-class gaze.
Neoliberal globalisation has expanded transnational corporations’ (TNCs) boundaries of operation and sphere of exploitation, particularly in the Global South where much of the production of traditional TNC manufacturing now occurs. In this article, using a longitudinal approach, I conduct a detailed critical discourse analysis of a large Swedish press corpus reporting on TNC activities in Global South countries. The analysis suggests that the issue of workers’ conditions is made relevant to the Swedish public through a “consumer framework” that not only confers proximity and relevance on the topic, but also effectively recontextualises agency and responsibility towards particular or individual social actors, obscuring the class dimension of labour relations and global production. Moreover, rooted in a highly problematic colonial imagery, exploitation in the Global South is seen as a “cultural problem” of “them” rather than a problem related to the social and spatial relations of global capitalism.
During the last few decades, the possibilities and limitations of qualitative media audience research have regularly been discussed in media and communication research. Quantitatively oriented researchers have claimed that qualitatively oriented research is incapable of producing general knowledge. From a ‘radical ethnographic’ point of view it has been stated that such knowledge is more or less useless, while other qualitatively oriented researchers have approached the question of generality in a more balanced way, and argued for the necessity to interpret specific events within a framework of more general theories. But these solutions are not satisfactory. The aim of this article is to suggest an alternative conceptualisation of generality. From the meta-theoretical viewpoint of critical realism, this article states that generalisations have to take into consideration the domain of the deep structures of reality. Qualitative media audience research should aim at producing general knowledge about the constituent properties or transfactual conditions of the process of media consumption.
By using a longitudinal design and measuring television content and the occurrence of ordinary television and ‘ordinary’ participants at four different points in time from 1982 to 2011, this study investigates the alleged shift towards ordinariness in the 1990s. Using Sweden as a test case, three research questions are posed: To what extent did ordinary television programming increase during the 1990s? To what extent did the participation of ordinary people increase as a consequence of this shift? To what extent has public service television adapted to commercial competition through broadcasting more ordinary television? The analysis confirms the alleged shift towards ordinariness. Ordinary television and ordinary participants did increase during the studied era, but a key argument put forward is that this shift occurred gradually and that one should avoid using overdramatic epithets to characterise it. The results also suggest that the public service broadcaster (SVT) also moved towards ordinariness but that this change was modest and occurred later than expected in Sweden.
Violence in public spaces gives headlines in the media and is an issue of great concern for the public. It is threatening both on the societal and private level and shakes our belief in the rational and secure social world that was formulated by modernity and the welfare state. The article takes it point of departure in unforeseeable violent events in public spaces that in the media are labelled acts of madness and in which the perpetrators are pointed out as suffering from mental disorders. Results are presented from a study of how citizens attach social and cultural meanings to such events and it is shown how the meanings can be understood in relation to transformations in the emotional-cognitive climate of contemporary society. A culturally conditioned fear and worry, dilemmas and processes of individualization are discussed as crucial dimensions in institutional and public thinking about society and everyday life.
Research on the PR-function is extensive, especially in the US and the UK. The manager-technician dichotomy is well known, but has been challenged by recent research where more nuanced perspectives on PR-managerial roles are displayed. In relation to this complexity of PR-managerial roles the article investigates the function and role Swedish public relations managers perform and play in their organizations. The Swedish case, with its high proportion of PR practitioners employed by public authorities, was used to further explore the complexity of PR work. The empirical data was a survey distributed to a random sample of members of the Swedish Public Relations Association, with a managerial or head/director position, representing all industry/societal sectors. 261 persons completed the survey, giving a response rate of 30 percent. The study confirmed previous research of a more complex picture of the PR-managerial level. One important conclusion was therefore that the simple dichotomy between managers and technicians cannot be used to understand managerial level positions in the public relations context. This complexity was even further emphasized when comparing PR-mangers in the private and the public sector. One challenge pointed out for future research was to develop analyses of PR managerial roles in different types of organizations.
What do the relations between the PR industry and the media look like? Are they traditional media-source or pressure group relations from the PR side? What is the outcome of these relations and how do they affect journalism and news selection? This study, based on interviews with both sides, identifies a close and continuous, though mostly one-sided, contact, in which PR actors steadily provide journalists and editors with instrumental news angles with regard to news management. While the former claim that they often succeed in planting their promotional ideas in newspapers and programmes, the latter mostly deny such a claim. However, admitting that the PR sphere does constitute a skilful news producer, journalists relate that, in times of decreased editorial resources, they are dependent on material from outside sources. A mutually dependent, exchange relation can thus be seen as a summarized picture of the PR-media relationship.
Initiating an attack on another country is always a questionable venture, whether one chooses to call it war or prefers euphemisms such as conflict, incident, action or peacecreating measures. This study examines how the arguments were developed prior to the military actions in Iraq 2003. The events have been presented in vague and often distorted value terms and metaphors where war becomes peace, attacks becomes ‘pre-emptive defence’, military invasion becomes ‘change of regime’, occupation becomes ‘humanitarian intervention’.This study provides a diachronic survey of the chain of events from rhetorical perspectives, as well as a synchronic analysis of recurring rhetorical themes – especially of vague concepts and metaphors. Manipulation and lies has of course always been a basic ingredient of warfare. The question is what approach democratic societies should take in relation to self-evidently deceptive influencing of public opinion; to manipulative rhetoric and destructive propaganda.
Humans’ perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature – as commodity, as threat, as sacred etc. – imply different responses to future challenges. The body of research on nature repre-sentations in various symbolic contexts is growing, but the ways in which nature is framed by people in the everyday has received scant attention. This paper aims to contribute to our understanding of the framing of nature by studying how wild-boar hunting is depicted on YouTube. The qualitative frame analysis identified three interrelated frames depicting hunting as battle, as consumption, and as privilege, all of which constitute and are constituted by the underlying notion of human as superior to nature. It is suggested that these hegemonic nature frames suppress more constructive ways of framing the human-nature relationship, but also that the identification of such potential counter-hegemonic frames enables their discursive manifestation.
How has war journalism changed since the end of the Cold War? After the fall of the Berlin Wall in 1989 and the dissolution of the Soviet Union in 1991, there was talk of a new world order. The Balkan Wars of the 1990s gave rise to the concept of "new wars". The 1990-91 Gulf War was the commercial breakthrough for the around-the-clock news channel CNN, and the war in Afghanistan in 2001 for its competitor al-Jazeera. The 2003 Iraq war saw Internet’s great breakthrough in war journalism. A new world order, new wars, and new media – what impact is all this having on war journalism? This article outlines some important trends based on recent media research and discusses the new challenges as well as the consequences they entail for the conditions of war journalism, its professional reflexivity and democratic role.
The literature on social media use in risk and crisis communication is growing fast, and it is time to take stock before looking forward. A review of 200 empirical studies in the area shows how the literature is indeed increasing and focusing on particular social media platforms, users, and phases from risk to crisis relief. However, although spanning 40 countries, a large proportion of the world’s social media users are under-represented in the research. In addition, little attention is given to the question of who is actually reached through social media, and the effects of the digital divide are rarely discussed. This article suggests that more attention is given to the questions of equal access to information and ICTs, complementary media channels, and cultural diversity.
This chapter sets out to explore charity and solidarity approaches in three cosmographic genres: aid galas, foreign news, and documentaries about foreign nations. I argue that their nation-based ratio together with the panoptic character that allows the home nation a privileged invisibility as the rest of the world is being written, constitute predominantly charity approaches. Solidarity approaches towards global, inter- and intra-national divides do however appear when dialogic modes of writing (verbally and visually) are used. They also concur with political rather than culturalistic understandings of these divides, therefore oppose naturalization of differences and open up for possibilities of change. In the end I discuss possible ways of analyzing solidarity in relation to power in media studies, as well as ways of constituting solidaritarian media texts. A key feature in this project is the breakup of the opposition of genres that discuss the domestic respectively the foreign.
This article explores Swedish Police Authority strategies on creating a sense of safety through social media. Previous research has generally focused on proximity policing, practices of informing citizens, proactive police work, crime reduction, surveillance, and preservation of trust and less on the digital creation of a sense of safety. The study consists of semistructured interviews with 20 police officers, media strategists, and communicators from the Swedish Police Authority in a region associated with high crime rates. The results of this national case study indicate that a social media–driven creation of a sense of safety depends on how the intertwined strategies of transmediality, presence, and transparency are communicatively handled. This article adds to the literature by demonstrating how the Swedish Police in Police Region South (PRS) use and understand social media to create a sense of safety.