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  • 151.
    Andersson, Agnes
    et al.
    Örebro University, Örebro University School of Business.
    Sletten, Amanda
    Örebro University, Örebro University School of Business.
    Det Hälsofrämjande Ledarskapet: Att leda med hälsa som drivkraft - En kvalitativ studie2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 152.
    Andersson, Alexander
    et al.
    Örebro University, Örebro University School of Business.
    Nygren, Nils
    Örebro University, Örebro University School of Business.
    Konflikter och dess hantering En studie om konflikttyper och hanteringen av dessa inom svenska tjänsteorganisationer ur chefers perspektiv2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 153.
    Andersson, Alexander
    et al.
    Örebro University, Örebro University School of Business.
    Nygren, Nils
    Örebro University, Örebro University School of Business.
    Påverkar kundnöjdhet och lojalitet lönsamhet?: En studie inom den svenska bankbranschen2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 154.
    Andersson, Anna
    et al.
    Örebro University, Örebro University School of Business.
    Westlund, Christina
    Örebro University, Örebro University School of Business.
    Cash is king: En studie om konsumentbarriärerna som bevarar den rådande kontantanvändningen2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 155.
    Andersson, Anna-Karin
    et al.
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Högdahl, Jonas
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Karlskoga Energi & Miljö AB:s årsredovisning och dess intressenter: - en fallstudie2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 156.
    Andersson, Anna-Karin
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Rosengren, Linda
    Örebro University, Swedish Business School at Örebro University.
    Rundqvist, Helena
    Örebro University, Swedish Business School at Örebro University.
    Verkligt värde enligt IAS 40: Påverkan och konsekvenser på kreditgivarnas beslutsfattande2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 157.
    Andersson, Anton
    et al.
    Örebro University, Örebro University School of Business.
    Axling, Alexander
    Örebro University, Örebro University School of Business.
    Fransson, Simon
    Örebro University, Örebro University School of Business.
    Att vara en attraktiv skola: En studie om Employer Branding och hur det kan användas av skolor för att vara en attraktiv arbetsgivare2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 158.
    Andersson, Berne
    Örebro University, Örebro University School of Business.
    Anmälningsplikt för revisorer vid misstanke om ekonomisk brottslighet - en studie över tid2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 159.
    Andersson, Carin
    et al.
    Örebro University, Örebro University School of Business.
    Berner, Benjamin Alexander
    Örebro University, Örebro University School of Business.
    Ekström, Gustaf
    Örebro University, Örebro University School of Business.
    VAD ÄR ANLEDNINGEN TILL ATT EN STOR DEL AV ALLA ISO CERTIFIERADE FÖRETAG NÖJER SIG MED DET SYMBOLISKA VÄRDET AV CERTIFIERINGEN?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 160.
    Andersson, Carolina
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Användning av kunskapsöverföringsverktyg & Kulturens påverkan2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 161.
    Andersson, Caroline
    et al.
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Nordblom, Carl
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Tjernström, Anders
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Inspirations varumärke: en konsumentundersökning om hur företagets butik, sortiment och marknadsföringsåtgärder upplevs2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Inspiration är en relativt nystartad butikskedja som verkar inom hemförsköningsbranschen och startades av 52 f.d. ägare av privata Dukabutiker. Sedan Inspiration etablerades har företaget inte fått den respons av kunderna som de eftersträvat. För att vända på en sådan trend är det viktigt att lyssna på vad kunderna efterfrågar av företag inom just hemförsköningsbranschen.

    Syftet med denna uppsats är att utföra en marknadsundersökning för Inspirations räkning. Det som har undersökts är hur kunderna upplever Inspirations varumärke med fokus på shoppingupplevelsen, exponering i butik, sortiment samt marknadsföringsåtgärder. Utifrån undersökningens resultat sker en analys över huruvida Inspiration kan arbeta mer effektivt med att förmedla sitt varumärke för att på så sätt stärka relationen med nuvarande och potentiella kunder.

    Marknadsundersökningen gjordes i fyra av Inspirations butiker; Karlstad, Nyköping, Solna och Södertälje. 25 personer intervjuades på respektive butik och svaren analyserades sedan med hjälp av David Jobbers teori om uppbyggnad av varumärke, Philip Kotlers kommunikationsmodell samt Bob Stones modell om Customer Relationship Management (CRM).

    I slutsatsen framkom att Inspirations inte har lyckats bygga ett så starkt varumärke som man borde ha gjort och att detta till stor del beror på brister i kommunikationen mellan företaget och marknaden. Vidare drogs slutsatsen utifrån Kotlers kommunikationsmodell att bristerna i den kommunikation företaget använder sig av, DR-blad och annonsering i lokal press, främst orsakas av störningar i valet av distributionskanal, oannonserad reklam per post. Slutligen kommer författarna fram till att kommunikationen av varumärket med hjälp av CRM avsevärt kan effektiviseras, varefter en rad olika förslag till åtgärder för detta listas upp.

  • 162.
    Andersson, Celina
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Norén, Julia
    Örebro University, Swedish Business School at Örebro University.
    Dokumentationsskyldighet vid internprissättning: konsekvenser för Sandvik AB och Scania AB2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    A large part of the world trade takes place within international corporate groups. These groups need to take control not only over external but also internal transactions. Transfer pricing affects companies handling of taxes and in many states problems have been noticed in the establishment of these prices. A new legislation on the obligation to document transfer pricing in Sweden was introduced on January 1 2007. This obligation to document means that the Swedish enterprises must document the corporate group transactions to be able to prove that they use market price.

    The purpose of this thesis is to study the consequences that Sandvik AB and Scania AB have gained because of this obligation to document and how the transfer pricing in these companies has been affected. The consequences have been studied through analyzing interviews with representatives for these companies in terms of transaction costs. Furthermore the companies reaction against the obligation to document, have been analyzed through the five strategic responses presented by Christine Oliver (1991). The thesis also discusses the phenomenon transfer pricing and the theory chapter is based on the concept of transaction costs.

    To be able to answer our research questions and fulfill the purpose of the thesis, semi-structured interviews were carried out at Sandvik AB´s and Scania AB´s head offices. From these interviews we could see that the establishment of the documentation is problematic, because it hasn´t yet been clarified what the documentation should include. The consequences that Sandvik AB for example has gained are the need to revalue their intellectual property and because of that they have obtained excess work. They have also hired consultants so that the documentation can be authorized. The consequences in Scania AB among other things are that they have employed an expert in the area. In addition to these consequences both companies have gained a more obvious administrative order of their activities.

    From the respondents we have perceived the reactions on the obligation to document as diversified between the companies. At Sandvik AB they comply with the obligation to document and try to pursue the recommendations. Scania AB on the other hand tries to pursue the obligation to document in balancing the already existing transfer pricing methods with the recommendations. A larger extent of accommodation to the obligation to document is therefore shown in Sandvik AB while Scania AB shows more of a compromise with the recommendations when they establish their documentation.

  • 163.
    Andersson, Conny
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Edvinsson, Christian
    Örebro University, Swedish Business School at Örebro University.
    Synerna på ledarskap i några ledningssystem: Bristen i förtroendet för medarbetaren2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 164.
    Andersson, Daniel
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Demir, Josef
    Örebro University, Swedish Business School at Örebro University.
    Redovisningsinformation: Ur en finansanalytikers synvinkel2008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 165.
    Andersson, Daniel
    et al.
    Örebro University, Örebro University School of Business.
    Eriksson, Joakim
    Örebro University, Örebro University School of Business.
    Hur påverkar nationalkultur Lean-principernas framträdande?: En marknadsundersökning för Abou AB:s internationaliseringsprocess2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 166.
    Andersson, Daniel
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Larsson, Tobias
    Örebro University, Swedish Business School at Örebro University.
    Norén, Peter
    Örebro University, Swedish Business School at Örebro University.
    Nya Byråjävsregler: En utredning om varför de kom till2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 167.
    Andersson, David
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Baertels, Johan
    Örebro University, Swedish Business School at Örebro University.
    Jern, Joel
    Örebro University, Swedish Business School at Örebro University.
    Konsumentens köpprocess: - En undersökning inom energi-, sport- och recoverykategorierna2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 168.
    Andersson, David
    et al.
    Örebro University, Örebro University School of Business.
    Karlsson, Daniel
    Örebro University, Örebro University School of Business.
    Värdeinvestering, en väg till överavkastning? En studie av värdeinvestering baserad på Benjamin Graham och Warren Buffetts läror och möjligheten att med hjälp av dessa överträffa index.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 169.
    Andersson, Elin
    et al.
    Örebro University, Örebro University School of Business.
    Birgersson, Angelica
    Örebro University, Örebro University School of Business.
    Homogenitet inom svenska byggbranschen - Innehållsanalys av hållbarhetsrapportering2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 170.
    Andersson, Elin
    et al.
    Örebro University, Örebro University School of Business.
    Davidsson, Julia
    Örebro University, Örebro University School of Business.
    Henningson, André
    Örebro University, Örebro University School of Business.
    Värdering av humankapital vid företagsförvärv av kunskapsföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 171.
    Andersson, Elin
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Dybeck, Elsa
    Örebro University, Swedish Business School at Örebro University.
    Österholm, Monica
    Örebro University, Swedish Business School at Örebro University.
    Omräkning av utländska dotterföretag: - Övergången från RR 8 till IAS 212008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 172.
    Andersson, Elin
    et al.
    Örebro University, Örebro University School of Business.
    Grönberg, Deborah
    Örebro University, Örebro University School of Business.
    Becoming a social enterprise A study of the risk of goal conflict when going from non-profit to social enterprise2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 173.
    Andersson, Elisabeth
    et al.
    Örebro University, Örebro University School of Business.
    Johansson, Alexzandra
    Örebro University, Örebro University School of Business.
    Thordenberg, Erik
    Örebro University, Örebro University School of Business.
    Avskaffandet av revisionsplikten Hur har redovisningskonsulters verksamhet påverkats fyra år senare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 174.
    Andersson, Ellen
    et al.
    Örebro University, Örebro University School of Business.
    Bucht, Kristin
    Örebro University, Örebro University School of Business.
    Jansson, Johanna
    Örebro University, Örebro University School of Business.
    Corporate Social Responsibility Scandics hållbarhetsarbete ur ett medarbetarperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 175.
    Andersson, Ellen
    et al.
    Örebro University, Örebro University School of Business.
    Onus, Mirjam
    Örebro University, Örebro University School of Business.
    Att kommunicera för att skapa förtroende till intressenter under kriser - En studie om Volkswagen Group2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 176.
    Andersson, Erik
    et al.
    Örebro University, Örebro University School of Business.
    Gerbino, Robin
    Örebro University, Örebro University School of Business.
    Hållbart företagande och finansiell avkastning som effekt av GRI? Utvecklingen av och relationen mellan hållbarhetsredovisning, hållbarhetsprestation och finansiell prestation2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 177.
    Andersson, Erik
    et al.
    Örebro University, Örebro University School of Business.
    Jansson, Niklas
    Örebro University, Örebro University School of Business.
    Wickberg, Mattias
    Örebro University, Örebro University School of Business.
    Hur personal motiveras av företagets styrning: En jämförande studie mellan inhyrda och tillsvidareanställda på samma avdelning2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose of the study was to analyze how a company's personnel management control affects their motivation, when the staff consists of both temporary and permanent employees. The idea was to look at the differences and similarities in the motivation of the different groups, and through the theory try to explain them. This because of the previous research expose lacks in how agency staff are motivated, and that the problem area should be further investigated. This qualitative study was conducted by two group interviews at a company within the Volvo Group. One group consisted of permanent employees and the other by temporary employees.The result of the study shows, in contrast to previous research, that the staff in whatever form of employment is motivated in the same way by the same management control. When the management control differs between the employment groups, there are also differences in the motivational effects. The result is pointing toward that the temporary employees greatest desire is getting a permanent contract and be controlled in the same way as permanent employees.

  • 178.
    Andersson, Erika
    Örebro University, Swedish Business School at Örebro University.
    Förutsättningar för att realisera en idé: - en marknadsundersökning2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 179.
    Andersson, Erika
    et al.
    Örebro University, Örebro University School of Business.
    Gjesing Mårtensson, Linnea
    Örebro University, Örebro University School of Business.
    Vedlund, Karolina
    Örebro University, Örebro University School of Business.
    Hållbarhetsredovisning En studie om hur stora svenska banker använder legitimitetsstrategier för kommunikation av negativa aspekter i sin hållbarhetsredovisning.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 180.
    Andersson, Fredrik
    Örebro University, Swedish Business School at Örebro University.
    Marknadsplan: SKY Stiftelsen för Kvalificerad Yrkesutbildnig i Mellansverige2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 181.
    Andersson, Fredrik
    et al.
    Örebro University, Örebro University School of Business.
    Andersson, Joakim
    Örebro University, Örebro University School of Business.
    Percirep, Dejan
    Örebro University, Örebro University School of Business.
    Hållbarhet och engagemang En fallstudie av IKEA:s hållbarhetsarbete och engagemang hos medarbetare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 182.
    Andersson, Gabriella
    et al.
    Örebro University, Örebro University School of Business.
    Åkervall, Alexandra
    Örebro University, Örebro University School of Business.
    Formell flexibilitet med informell stabilitet: En fallstudie om Försäkringskassans flexkontor2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 183.
    Andersson, Gabriella
    et al.
    Örebro University, Örebro University School of Business.
    Åkervall, Alexandra
    Örebro University, Örebro University School of Business.
    Revisorns och entreprenörens tolkning av ett sänkt aktiekapitalskrav: - Ur revisorsprofessionens perspektiv2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    A need for professions arose when society evolved to become more complex and deeper knowledge required to solve society's problems. A profession that is constantly exposed to changes is accountant profession. On April 1th, 2010, the share capital lowered from SEK 100 000 to 50 000. The Swedish government expected future consequences to be more entrepreneurship when such reductions would lead to a more accessible alternative but, less of the negative effects is mentioned. It is important that politicians know the consequences, both positive and negative. This change not only affects the accountant profession but also the entrepreneurs, and it opens up to different interpretations. Interpretations of a change may depend on which properties are shown to be significant. 

    Purpose

    The purpose of this paper is, based on the auditor's perspective, to explain what characteristics exhibited in the auditor profession and the entrepreneur in interpreting of the law change. This will then describe how these characteristics may affect the interpretation of the reduction of share capital requirement and how this can create an information asymmetry. 

    Theory

    Here are the theories that form the basis of our research. The theories that we have used is the theory of the accountant profession, entrepreneurial theory and the theory of information asymmetry. 

    Method

    The study was conducted by interviewing five auditors. 

    Empirical material

    Here we present respondents' aggregated responses based on four overarching issues. 

    Conclusions

    Accountant profession see and understand with the help of their characteristics change with different eyes than what the entrepreneur is, based on the auditor's perspective. Just because they have different characteristics that emphasize they focus on different things at a change and thus look at it in different ways. Their various interpretations are leading to an information asymmetry. 

  • 184.
    Andersson Glad, Linn
    et al.
    Örebro University, Örebro University School of Business.
    Andersson, Isabella
    Örebro University, Örebro University School of Business.
    Persson, Sofia
    Örebro University, Örebro University School of Business.
    "Det är viktigt men tydligen inte tillräckligt viktigt” En studie om etisk konsumtion2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 185.
    Andersson, Hanna
    et al.
    Örebro University, Örebro University School of Business.
    Hamilton, Caroline
    Örebro University, Örebro University School of Business.
    Öhnander, Tobias
    Örebro University, Örebro University School of Business.
    Varför hållbarhetsredovisar företag? - En litteraturstudie om avgörande faktorer2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 186.
    Andersson, Hanna
    et al.
    Örebro University, Örebro University School of Business.
    Ljungberg, Cornelia
    Örebro University, Örebro University School of Business.
    Hur skapar arbetsteam mening? - En studie av det vardagliga arbetet på en ambulansavdelning 2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 187.
    Andersson, Henrik
    et al.
    Toulouse School of Economics (LERNA, UT1C, CNRS), Toulouse, France.
    Hole, Arne Risa
    University of Sheffield, Sheffield, United Kingdom.
    Svensson, Mikael
    Örebro University, Örebro University School of Business. Karlstad University, Karlstad, Sweden; Health Metrics, The Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden.
    Valuation of small and multiple health risks: A critical analysis of SP data applied to food and water safety2016In: Journal of Environmental Economics and Management, ISSN 0095-0696, E-ISSN 1096-0449, Vol. 75, p. 41-53Article in journal (Refereed)
    Abstract [en]

    This study elicits individual risk preferences in the context of an infectious disease using choice experiments. A main objective is to examine scope sensitivity using a novel approach. Our results suggest that the value of a mortality risk reduction (VSL) is highly sensitive to the survey design. Our results cast doubt on the standard scope sensitivity tests in choice experiments, but also on the validity and reliability of VSL estimates based on stated-preference studies in general. This is important due to the large empirical literature on non-market evaluation and the elicited values' central role in policy making.

  • 188.
    Andersson, Ida
    et al.
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Andersson, Ingrid
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Andersson, Johanna
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Ekonomistyrning och belöningssystem i småföretag: En fallstudie på Micro Data AB2006Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 189.
    Andersson, Isabella
    et al.
    Örebro University, Örebro University School of Business.
    Persson, Sofia
    Örebro University, Örebro University School of Business.
    Att konkurrera i en plaskdamm: En fallstudie av born global företaget Innovation Lift Scandinavias internationalisering inom den globala hissbranschen2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 190.
    Andersson, Isabelle
    et al.
    Örebro University, Örebro University School of Business.
    Schneider, Malin
    Örebro University, Örebro University School of Business.
    Digitalisering av redovisningstjänster - hur påverkar det kundrelationen?2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 191.
    Andersson, Isabelle
    et al.
    Örebro University, Örebro University School of Business.
    Schneider, Malin
    Örebro University, Örebro University School of Business.
    Hållbarhetsredovisning i praktiken En studie om hur fenomenet green- whitewashing kan förhindras2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 192.
    Andersson, Isak
    et al.
    Örebro University, Örebro University School of Business.
    Håkansson, Linda
    Örebro University, Örebro University School of Business.
    Employer branding: Normativ litteratur mot en kontextbaserad verklighet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 193.
    Andersson, Jessica
    et al.
    Örebro University, Swedish Business School at Örebro University.
    Markström, Anna
    Örebro University, Swedish Business School at Örebro University.
    Målkapital i Svenska kyrkan:ett långsiktigt mål för det egna kapitalets storlek.: En fallstudie av tre församlingar2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 194.
    Andersson, Joel
    et al.
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Abrahamsson, Jenny
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Nilsson, Jonas
    Örebro University, Department of Business, Economics, Statistics and Informatics.
    Yoigo säljer inte motorcyklar. Det är sanningen.: En beskrivning av de kritiska variablerna vid byggandet av en varumärkesidentitet.2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay in how to create a brand identity is a result of a case study of the Spanish mobilephone company Xfera and their new brand “Yoigo”. Our object was to identify the critical variables in the process of building a brand identity. To achieve this we collected data about the company through several interviews with respondents with good insight in the company. The critical variables that we obtained by analyzing the interviews are presented in an empirical driven model. The result from the model was later compared to the existing theories concearning brand identity. The conclusion of the study is that brand identity is based upon two variables, message and graphic design. These two can be further divided into several themes that are critical to the process of creating a brand identity.

  • 195.
    Andersson, Joel
    et al.
    Örebro University, Örebro University School of Business.
    Frändå, Mattias
    Örebro University, Örebro University School of Business.
    Förväntningar på föreståndaren Arbetsmässiga förväntningsskillnader mellan ordförande och föreståndare på rollen som föreståndare inom Evangeliska Frikyrkan2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 196.
    Andersson, Johanna
    et al.
    Örebro University, Örebro University School of Business.
    Eriksson, Viktoria
    Örebro University, Örebro University School of Business.
    Friberg, Hanna
    Örebro University, Örebro University School of Business.
    Successiv vinstavräkning: Hur arbetar byggföretag för att uppnå tillförlitlighet i sina beräkningar2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 197.
    Andersson, Johanna
    et al.
    Örebro University, Örebro University School of Business.
    Karlkvist, Johanna
    Örebro University, Örebro University School of Business.
    Den professionella revisorns dubbla krav - Hanteringen av oberoendet och lojaliteten till kunden2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 198.
    Andersson, Johanna
    et al.
    Örebro University, Örebro University School of Business.
    Ryd, Amanda
    Örebro University, Örebro University School of Business.
    Avskaffandet av revisionsplikten: - vad finns det för motiv som är avgörande för att behålla revisionen i små aktiebolag?2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Avskaffandet av revisionsplikten – vad finns det för motiv som är avgörande för att behålla revisionen i små aktiebolag?

    Författare: Johanna Andersson och Amanda Ryd

    Handledare: Kerstin Nilsson

    Examinator: Magnus Frostenson

    Bakgrund: I juni 2010 togs beslutet om att avskaffa revisionsplikten för små aktiebolag, ett beslut som berör 250 000 av alla Sveriges företag. Förändringen innebär att bolagen själva kan bestämma vilka tjänster de behöver för sin organisation. Vilket ledde till problemformuleringen: Vilka motiv är det som är avgörande för att behålla revisionen?

    Syfte: Syftet med denna uppsats är att beskriva vilka motiv det finns till att företagen som vi studerar väljer att behålla revisionen, när möjligheten finns att välja bort den.

    Metod: Denna uppsats har en deduktiv ansats, vilket innebär att befintlig litteratur angående problem-formuleringen har sökts för att finna lämpliga teorier och modeller. Vid empiriinsamlingen har en kvantitativ undersökningsdesign använts för att nå ut till respondenterna, 200 enkäter har skickats ut till företag i Örebro Län. Dessa har sökts fram via SCB och Affärsdata. Intressentmodellen har sedan använts för att analysera empirin.

    Slutsats: Undersökningen visar på att de motiv som är av störst betydelse vid valet att ha kvar revision är; förtroendet för att räkenskaperna är korrekta, att nyttan för revisionen överstiger kostnaden för de samt att intressenter som företagsledare, ägare, långivare, stat och kommun väger in vid valet att ha kvar revision i företaget.

    Nyckelord: Förtroende, Nytta, Kostnad, Intressentmodellen, Motiv, Revisionsplikten

  • 199.
    Andersson, Jonatan
    et al.
    Örebro University, Örebro University School of Business.
    Bugujevci, Dionis
    Örebro University, Örebro University School of Business.
    New Public Management - Styrningsfilosofi i kritiserad myndighet 2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 200.
    Andersson, Jonathan
    et al.
    Örebro University, Örebro University School of Business.
    Andersson, Oskar
    Örebro University, Örebro University School of Business.
    Moreen Wistrand, Erik
    Örebro University, Örebro University School of Business.
    Ansvarstagande inom konfektionsbranschen: En studie om CSR-strategi, kommunikation och kundgrupper2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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