“Företag som tar ansvar för människor och miljö kommer attbli de mest framgångsrika” - H&M -En kritisk diskursanalys av H&M:s konstruktion av hållbar utveckling
2019 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hp
Oppgave
Abstract [en]
In this study, Critical Discourse Analysis examines the discursive construction of sustainable
development using texts from the webpage of the Swedish multinational corporation H&M.
The study additionally examines the ongoing discussion of corporate and environmental
responsibility, specifically regarding H&M. The theories implemented throughout this
analysis are the Critical Discourse Theory and the CSR theory. The result demonstrate that
the dominant discourses are built on ideas of: (1) H&M is a resource for sustainable
development, (2) sustainability is conceivable through private actors and (3) neoliberalism.
sted, utgiver, år, opplag, sider
2019. , s. 53
Emneord [en]
CDA, H&M, neoliberalism, webpage, discourse, sustainable development, CSR
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-71923OAI: oai:DiVA.org:oru-71923DiVA, id: diva2:1283838
Fag / kurs
Medie- och kommunikationsvetenskap
Veileder
2019-01-302019-01-302025-02-07bibliografisk kontrollert