The sharing economy increasingly gains momentum in several business sectors. This paper sets to investigate the interconnectivity among platforms in the sharing economy through reporting on how new platforms are created with reference to previous ones. The paper points out a seamless, unobtrusive, imitation pattern of spread of the sharing economy business model. It could be seen as information or availability based focusing on reproducing activities in ever new resource settings. Contributions are made to IMP research in the sense of continuing the discussion on how the sharing economy can be understood from the IMP perspective, and it broadens the discussion to include the network level. Imitation as a mechanism of spread raises new insights to understand how current business landscapes transition into a new logic of operations.