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Who trusts whom in the sharing economy?
Örebro universitet, Handelshögskolan vid Örebro Universitet.ORCID-id: 0000-0003-3476-0203
Örebro universitet, Handelshögskolan vid Örebro Universitet.ORCID-id: 0000-0003-2632-6378
2019 (engelsk)Inngår i: 6th International Workshop on the Sharing Economy, June 27-29, Utrecht University: List of abstracts, 2019, s. 73-73Konferansepaper, Oral presentation with published abstract (Annet vitenskapelig)
Abstract [en]

As the sharing economy has expanded and thereby increased its number of users and providers, trust has become increasingly central in its conduct (Ert, Fleischer, & Magen, 2016), following from needs to evaluate strangers as counterparts and based on misconducts among such parties (Öberg, 2018). In practice, trust is expected to be facilitated by the platforms, while evaluation tools include making users and producers less anonymous to one another (Wu, Zeng, & Xie, 2017). Thispaper elaborates on trust in the sharing economy related to one of its most well-grown platforms, Uber. The paper departs from Mayer, Davis, & Schoorman’s (1995) antecedents to trust to explain how these materialize in the sharing economy, as well as how personal traits of peers affect the probability to trust other parties and thereby participate in the sharing economy. The paper adopts a quantitative, questionnaire approach (178 respondents, research conducted in Sweden) to address this issue. The paper points at how trust extends beyond trusting the platform as a facilitating party and links to trusting also the driver. Ability, benevolence and the trustor’s propensity have positive effects on trust, while the trustee’s willingness to take risks links tothe trust construct. Contributions are made to research on the sharing economy through the in-depth analysis of antecedents related to trust, and through discussing trust as linked both to the trustee and trustor in such settings. The in-depth discussion on trust interlinks previous research on trust with the sharing economy as an empirical phenomenon and thereby provides a two-way bridging of concepts and theorizing that fosters developments of both areas of investigations.

sted, utgiver, år, opplag, sider
2019. s. 73-73
HSV kategori
Identifikatorer
URN: urn:nbn:se:oru:diva-85515OAI: oai:DiVA.org:oru-85515DiVA, id: diva2:1465376
Konferanse
6th International Workshop on the Sharing Economy, Utrecht, the Netherlands, June 27-29, 2019
Tilgjengelig fra: 2020-09-09 Laget: 2020-09-09 Sist oppdatert: 2020-09-14bibliografisk kontrollert

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