Neo-institutional concepts of organizational change and organizational reproduction combined with implementation theory are employed to examine the implementation of the Norwegian youth sport policy (YSP) associated with the Youth Olympic Games. The YSP also called ‘youth campaign’, aims at increasing the number of young leaders, young coaches and young athletes. Data were generated from semi-structured interviews and observations and show that implementation is characterized by revitalization of existing practices within the Norwegian sports system through translation and bricolage and innovative entrepreneurship. Our data indicate that the focus of the implementation was on the recruitment and education of young leaders. The development of young coaches and the recruitment and retention of young athletes are neglected. The non-involvement of national sport federations and sports clubs as well as the complexity of administrative layers are causes for the lack of effective implementation. In sum, a lasting impact on the Norwegian youth sport development is doubtful.