This chapter introduces a mixed-motive model for the practice of risk communication for preparedness in a pre-crisis and pre-disaster phase. Rather than describing how research is done or presenting research results from a single study, this chapter focuses on how communication practitioners can integrate the extensive, but not always congruent, body of existing communication-related risk and preparedness research, in order to understand and reflect on their risk communication practice. The model especially aims to support practitioners in creating a holistic understanding of their own ongoing or future “communication practice” with the goal of increasing society’s level of crisis preparedness and resilience.