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Does the buyer's expertise influence the result of a reverse electronic auction?: An expertise theory point of view
Department of Marketing and Business, Faculty of Economics, VSB - Technical University of Ostrava, Ostrava, Czech Republic.ORCID-id: 0000-0002-0604-5686
2016 (Engelska)Ingår i: CLC 2015: Carpathian Logistics Congress - Conference Proceedings, Tanger Ltd , 2016, s. 116-121Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

This paper offers a new perspective on factors influencing the results of reverse electronic auctions (eauctions) in purchase. Using the expert-performance approach established by Ericsson and Towne [1], we examine the claim by Smeltzer and Carr [2] that qualified and experienced buyers tend to perform better in eauctions. Financial savings are used as the measure of the performance. Repeated execution of e-auctions, practitioner's conference participation and positive feedback from supervisors are considered to be the factors of 'deliberate practice' described in Ericsson and Towne [1]. ANOVA and correlation is used as a statistical method to examine the data from e-auctions conducted by Czech and Slovak organizations. We conclude that expertise influences the results of e-auctions and mainly the factor of coaching and mentoring can enhance company's performance.

Ort, förlag, år, upplaga, sidor
Tanger Ltd , 2016. s. 116-121
Nyckelord [en]
Reverse electronic auctions, expert-performance approach, deliberate practice, expertise in purchase
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:oru:diva-76933ISI: 000387950100017ISBN: 978-80-87294-64-2 (tryckt)OAI: oai:DiVA.org:oru-76933DiVA, id: diva2:1356589
Konferens
Carpathian Logistics Congress (CLC 2015), Jesenik, Czech Republic, November 4-6, 2015
Tillgänglig från: 2019-10-01 Skapad: 2019-10-01 Senast uppdaterad: 2019-10-10Bibliografiskt granskad

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Klézl, Vojtech

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