This chapter analyses the performances of nation, gender and rurality in the sporting and heritage festival of Landsmót in Iceland. Events and festivals celebrating national identity or the uniqueness of the culture and traditions of a specific region of place may be interpreted as arenas where identities of both people and places are staged and performed. Sports and cultural events may enhance and play with identities, such as the co-construction of gender identities and national identities as part of the event itself. These co-constructions and expressions of identity discourses as part of events and festivals are not least reinforced with the impact of social media and the posting of images by many other actors than the organisers or managers of the event.