Academic and industry discourses in Sweden blamed the rapid decline of cinema-going in the late 1950s on the introduction of television. Complicating the issue, Swedish television ties in with radio as a domestic medium, making the conceptual links between television and cinema seem less obvious. If we write a history of media characterized by replacement, we tend to overlook how new and old media exist simultaneously in everyday life. Our article investigates how television features in memory narratives of cinema in the context of quotidian life in the late 1950s and 1960s in Sweden. The study draws on memories collected through 60 oral history interviews in two large-scale projects. With a focus on cultural practices and Lisa Gitelman’s concept of ‘associated protocols’ in media use, we ask how cinema and television are conceived in relation to each other in hindsight when remembering television as new.