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Digital gender-sexual violations and social marketing campaigns
Department of Social Science, Northumbria University, Newcastle upon Tyne, UK.
Örebro University, School of Humanities, Education and Social Sciences. Management and Organisation, Hanken School of Economics, Helsinki, Finland; University of Huddersfield, Huddersfield, UK. (Human Geography, CVS, CFS)ORCID iD: 0000-0002-9808-1413
Department of Psychology, KIMEP University, Almaty, Kazakhstan.ORCID iD: 0000-0001-7651-1219
2025 (English)In: The Palgrave Encyclopedia of Sexuality Education / [ed] Louisa Allen; Mary Lou Rasmussen, Cham: Palgrave Macmillan, 2025, 1, p. 190-198Chapter in book (Refereed)
Abstract [en]

This entry addresses sexuality education about the intersection of sexuality and gendered violence, with a focus on men’s violence against women which is the dominant pattern of interpersonal violence. The field of anti-violence work by both activists and official agents (such as criminal justice systems, education systems, and public health) is vast. Here we are concerned with two aspects: anti-violence work conducted via social marketing campaigns, as a form of public education; and the growing problem of digital gender-sexual violations (DGSV) (Hall et al., 2023). DGSV refers to the use, typically but not only, by men and boys of digital technologies to perpetrate gender-based violence (GBV) and so violate known and/or unknown victim-survivors, typically, but not only, women and girls. DGSV has major negative effects on the health, well-being and freedom of victim-survivors, and accordingly, we use the same term ‘perpetrators’ for those who perpetrate DGSV, as is used for those who perpetrate offline physical, sexual and related violences. DGSV amongst lesbian, gay and bisexual people is also a significant issue (see Dietzel, 2021) that warrants further examination but is beyond the remit of this paper. 

Place, publisher, year, edition, pages
Cham: Palgrave Macmillan, 2025, 1. p. 190-198
Keywords [en]
social marketing, violence, digitalisation, violations
National Category
Sociology Gender Studies
Research subject
Sociology
Identifiers
URN: urn:nbn:se:oru:diva-123698DOI: 10.1007/978-3-031-56681-3_133ISBN: 9783031566806 (print)ISBN: 9783031566813 (electronic)OAI: oai:DiVA.org:oru-123698DiVA, id: diva2:1998315
Available from: 2025-09-16 Created: 2025-09-16 Last updated: 2025-09-16Bibliographically approved

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Hearn, Jeff

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