To Örebro University

Purpose: This study explores the impact of artificial intelligence (AI) on accounting and auditing professionals as businesses navigate digital transformation.

Design/methodology/approach: A qualitative research approach was adopted, analysing data from 10 podcasts and 17 semi-structured interviews using NVivo software. Key themes were identified to provide insights into AI's influence on organisational change in accounting practices.

Findings: The research constructs a thematic framework comprising three aggregate dimensions: triggers of digital transformation in accounting practices, opportunities and challenges in transforming accounting practices, and changing routines for accounting professionals. The results are further interpreted using Lewin's 3-Step Model of Organisational Change to comprehend the impact of AI and understand how accountants can adapt to these technological changes to sustain their practices.

Originality/value: This study provides a good understanding of the social shifts towards utilising AI in increasingly automating accounting tasks, reshaping professional roles and creating both opportunities and challenges. AI enhances efficiency in bookkeeping, reporting, auditing and risk analysis but also raises concerns about data integrity and trust. Blockchain technology emerges as a potential solution, enhancing transparency, security and reliability in AI-enabled accounting systems. To remain relevant, accounting professionals must bridge digital skill gaps and adopt interdisciplinary collaboration. As AI continues to evolve, blockchain integration could reinforce trust and accountability, shaping the future of accounting and auditing.