On 6 April 2025, a presenter of a live football match event aired by the streaming service Max Sport Sweden introduced their new expert commentator Aida to the show. The expert Aida turned out to be an AI agent designed as a talkative woman in her thirties with long blonde, wavy hair and spectacles. As Aida came into view alongside the live female presenter in a split screen, she presently began explaining how she was to provide “objective analyses” of the Swedish football teams during the season. In a rather awkward attempt at “interacting” with the pre-edited Aida, the presenter worked at establishing some kind of discursive and social bond with Aida for the audience’s benefit, an action that resulted in simultaneous talk and unsynchronized gestures. Max Sport Sweden’s first attempt at integrating Aida in their live sportscasts raises interesting questions related to the development of broadcast talk research . These questions will be addressed in this paper using the introduction of Aida as an illustrative example.