To Örebro University

In this conceptual paper we combine institutionalization, sustainability work, and IMP literatures to understand how pathways to sustainable futures are created in business networks. Our focus is in understanding how individuals construct sustainability through sustainability work within business networks. ‘Sustainability work’ is a novel concept that could help IMP scholars pay more attention to processes through which individuals enact sustainability in networks. Our central argument is that business networks are actively created and reproduced through human activity. Therefore, their (un)sustainable futures are best understood through human enactment, and the interplay between individual and collective action.