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Human and natural actor equivalence? It depends…
BI Norwegian Business School, Norway.
Örebro University, Örebro University School of Business. (CSB)ORCID iD: 0000-0002-6646-9798
2025 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Recent work within industrial marketing (e.g., Helkkula & Arnould, 2022; Arnould & Helkkula, 2024) debates how awarding natural resources the status of actors enables human actors to better protect these, rather than operating with an agenda of exploitation. In IMP, we can problematise the interplay between natural resources and natural actors (Harrison & Prenkert, 2023). In other words, the dynamics between being a natural resource now and potentially an actor of the future, or resource-actor transitions. The potentiality of natural actors becoming equivalent to human actors within IMP can hence be debated. In this short paper, we propose four forms of natural actors. The four natural actor forms represent different ways in which a natural resource can change status. The four natural actor forms are (i) a natural resource is re-classified as a natural actor when it has some property rights awarded to it, (ii) a natural actor without human-awarded property rights but demonstrates self-awarded agency, (iii) a natural actor that has property rights and self-awarded agency, and (iv) when natural actors are working together with humans, such as farm animals. The paper ends with a short conclusion about the potential dynamics involved within and across the four forms of natural actor.

Place, publisher, year, edition, pages
2025.
Keywords [en]
Actors, identity, natural actors, natural resources, sustainability
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-127330OAI: oai:DiVA.org:oru-127330DiVA, id: diva2:2038833
Conference
41st IMP Conference (IMP 2025), Gothenburg, Sweden, August 20-22, 2025
Available from: 2026-02-16 Created: 2026-02-16 Last updated: 2026-02-16Bibliographically approved

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Prenkert, Frans

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