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Multimodal Argumentation Studies: Taking stock and looking ahead
Örebro University, School of Humanities, Education and Social Sciences. (Multimodal Communication)ORCID iD: 0000-0002-0295-4559
Salzburg University, Austria.
University of Groningen, Netherlands.
2026 (English)In: Arguing with Multiple Semiotic Modes: Theoretical Issues and Empirical Advances in Multimodal Argumentation Studies / [ed] Hartmut Stöckl; Assimakis Tseronis; Janina Wildfeuer, Berlin: De Gruyter Open, 2026, p. 1-21Chapter in book (Refereed)
Abstract [en]

The introductory chapter to the edited volume Arguing with Multiple Semiotic Modes traces the multimodal expansion of the field of argumentation studies from initial skepticism to growing recognition. The authors advocate for integrating multimodal insights into argumentation theory (and vice versa), while addressing the challenges that this synergy raises. They also call for closer dialogue between argumentation studies and rhetoric studies of visual and multimodal communication, acknowledging the vital role of context and genre. After an overview of the contents of the various chapters structured in three parts, the authors conclude by mapping out future directions for research in multimodal argumentation.

Place, publisher, year, edition, pages
Berlin: De Gruyter Open, 2026. p. 1-21
Series
Pathways to multimodality, ISSN 2941-380X ; 2
Keywords [en]
multimodal argumentation, visual rhetoric
National Category
Other Humanities not elsewhere specified Rhetoric
Research subject
Rhetoric
Identifiers
URN: urn:nbn:se:oru:diva-129378DOI: 10.1515/9783112221174-001ISBN: 9783119144247 (print)ISBN: 9783112221174 (electronic)ISBN: 9783112221297 (electronic)OAI: oai:DiVA.org:oru-129378DiVA, id: diva2:2070183
Available from: 2026-06-11 Created: 2026-06-11 Last updated: 2026-06-11Bibliographically approved

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2122232425262724 of 81
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