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Service selling in industrial organizations: An exploratory study of challenges and opportunities
Kindström, Daniel
Department of Management and Engineering, Industrial Marketing and Industrial Economics, Linköping University, Linköping, Sweden.
Carlborg, Per
Department of Management and Engineering, Industrial Marketing and Industrial Economics, Linköping University, Linköping, Sweden.
ORCID iD:
0000-0002-9448-2359
Nordin, Fredrik
Stockholm University, Stockholm, Sweden.
ORCID iD:
0000-0002-9912-2424
Kowalkowski, Christian
Department of Management and Engineering, Industrial Marketing and Industrial Economics, Linköping University, Linköping, Sweden.
ORCID iD:
0000-0002-4081-9737
2011 (English)
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2011.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:oru:diva-65585
OAI: oai:DiVA.org:oru-65585
DiVA, id:
diva2:1188905
Conference
21st Nordic Academy of Management conference (NFF 2011), Stockholm, Sweden, August 22-24, 2011
Available from:
2018-03-08
Created:
2018-03-08
Last updated:
2018-05-08
Bibliographically approved
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Carlborg, Per
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modern-language-association-8th-edition
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en-GB
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